MacRAE’S Acquires Scott’s Directories
MacRAE’S acquires Scott’s Directories, expands industry-leading B2B marketing and information services
Toronto, ON—March 30, 2017— MacRAE’S announced that it has acquired Scott’s Directories, Canada’s leading provider of B2B and industrial business data and lead generation services, from Annex-Newcom LP. The purchase further positions MacRAE’S as a full-service B2B marketing solutions provider and fits into their strategy of creating a one-stop solution to North American businesses for premium inbound and outbound marketing services.
“MacRAE’S is committed to growing Scott’s Directories’ industry-leading data in keeping with their standards for accuracy and quality,” says Hugh Owen, President and CEO of MacRAE’S. “In addition, customers of Scott’s will now be able to combine Canada’s best industry specific data and search capabilities with digital services from one of North America’s oldest and most trusted B2B Service Providers.”
“We are delighted to see the nearly 60 year old Scott’s brand carry on with such capable owners,” says Mike Fredericks, President and CEO of Annex Business Media. “We know MacRAE’S will do great things with this business.”
MacRAE’S has been a leader in North American B2B marketing and information services for over a century. Over the past 20 years, MacRAE’S has helped thousands of B2B and B2C businesses with their online presence and lead generation. MacRAE’S has generated hundreds of millions of visits to their web properties, including macraesbluebook.com, and has redefined web management with iManager, their digital marketing service.
VP, Marketing, MacRAE’S
1.844.990.6111 ext 240