See where AI search recommends you, and where it recommends a competitor instead.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
See where AI search recommends you, and where it recommends a competitor instead.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
See where AI search recommends you, and where it recommends a competitor instead.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
See where AI search recommends you, and where it recommends a competitor instead.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
See where AI search recommends you, and where it recommends a competitor instead.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
See where AI search recommends you, and where it recommends a competitor instead.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Ranking on page one used to be the whole game. Your site appeared, buyers clicked, and you had a shot at the deal.
That playbook is not broken. It is just not the whole story anymore.
Today, many people make purchase decisions by typing a question into ChatGPT or Perplexity, and the reply given does not resemble a search results page at all. Instead, it is a brief and assured paragraph which mentions two or three companies; if your business is not among them, then you weren’t even considered, and your analytics will not show this to you.
We have reduced the list to ten Canadian agencies that provide AI-powered SEO services as a genuine service, not just as a feature on their homepage. The following explains what each of them does, the type of customer they are suitable for, and the data that shows why it is important to take notice of this situation at the moment.
AI SEO focuses on getting your business cited inside AI-generated answers on platforms like ChatGPT and Perplexity, while traditional SEO targets the classic ranked links on Google.
With AI platforms reshaping how buyers research decisions before they even open a browser tab, visibility in AI answers is fast becoming part of the baseline, not a bonus.
The change in behaviour can be measured and the figures are worth pausing to consider for a minute.
| Clicks on a normal result when an AI summary appears | 8% of visits, against 15% when no summary appears | Pew Research Center, July 2025 |
| Clicks on a source link inside the AI summary | Roughly 1% of visits | Pew Research Center |
| Browsing sessions that end right there | 26% with a summary, 16% without | Pew Research Center |
| Click-through drop for top-ranking pages when AI Overviews show | Around 58% | Ahrefs, Google Search Console analysis |
| ChatGPT outbound referral traffic | Up 206%, comparing January 2025 with January 2026 | Semrush clickstream study |
The click rates roughly halve, and the citation footer meant to send traffic back to publishers is barely used. Being cited matters more than being listed below the box.
Canadian businesses are moving too, though unevenly. Statistics Canada reported AI use in producing goods or delivering services at 19.2% of businesses in the second quarter of 2026, up from 6.1% two years earlier. A Bank of Canada survey found only 8% describing AI as significant to core operations, with half using it to a low or moderate degree. Adoption is real but early. That gap roughly marks where the AI search opportunity sits now.
| MacRAE’S | Mississauga, ON | AI SEO, GEO, AEO, LLM SEO, Search Everywhere Optimization | Industrial and technical B2B companies |
| Search Engine People | Pickering, ON | AEO, GEO, AI-ready content, platform-specific work | Larger search programs across several AI platforms |
| dNOVO Group | Toronto, ON | AI Search Optimization tied to SEO, PPC, local | Service businesses focused on lead volume |
| seoplus+ | Ottawa, ON | GEO with AI audits, authority building, digital PR | Brands needing off-site authority alongside GEO |
| Azuro Digital | Ottawa, Toronto, Calgary | SEO, AEO, GEO with conversion-focused web design | Businesses rebuilding a site and search presence together |
| GrowME Marketing | Calgary, AB | GEO audits, citation work, platform tracking, ROI reporting | Teams that want AI reporting tied to revenue |
| Longhouse Branding & Marketing | Langley, BC | AEO built around question mapping and authority signals | Companies wanting AEO managed alongside brand and design |
| The Status Bureau | Vancouver, BC | AI search optimization, technical structure, third-party mentions | Internal marketing teams needing senior guidance |
| Consultus Digital | Toronto, ON | AEO inside a wider performance marketing program | Businesses treating AEO as part of lead generation |
| Bloom | Montreal and Toronto | GEO across ChatGPT, Perplexity, Gemini, Claude | Ecommerce and B2B brands with large catalogs |
MacRAE’S is a Mississauga-based agency working with businesses across Canada and the United States, with a focus that leans heavily toward industrial and technical B2B. Manufacturing, packaging, metal fabrication, CNC machining, logistics, warehousing, HVAC, construction, oil and gas, data centers, and SaaS all have dedicated service pages.
The AI side centers on the company’s AI Visibility Engine. The published service list is unusually granular: AI SEO Services, Generative Engine Optimization, Answer Engine Optimization, LLM SEO, Search Everywhere Optimization, and AI-powered content creation. There are also separate guidance pages on ranking inside ChatGPT, Perplexity, Gemini, and Claude.
The structure MacRAE’S publishes for its AI-based SEO services rests on three pillars:
The delivery work includes AI-ready content structuring, semantic and entity optimization, technical SEO tuned for AI interpretation, authority reinforcement across professional platforms and trusted directories, and ongoing alignment with changing search interfaces.
MacRAE’S is a certified Google Partner and offers a satisfaction guarantee on marketing programs. If a client is not satisfied after 60 days, the company provides an additional 30 days at no cost. If that does not resolve it, the client can cancel with no further obligation.
Fits best when your buyers are engineers or procurement teams, your products are technically complex, and the research cycle runs for months rather than days. The agency also handles web and ecommerce development, CMS work, PPC, and IT support, which helps if the site itself is part of the problem.
Operating from Pickering since 2001, SEP is one of the longest-running search agencies in the country and one of Google’s earliest Canadian partners. Its AI search offering covers AEO and GEO alongside platform-specific work for Google AI Overviews, ChatGPT, Gemini, and Perplexity, with AI-ready content, link building, and analytics wrapped around it.
Fits best when: you need a larger team, separate plans per platform, and reporting that spans several forms of AI visibility.
Toronto-headquartered with additional offices in Ottawa and Calgary, dNOVO has built a deep vertical focus in legal, medical, dental, construction, and home services. Its AI Search Optimization service connects AI visibility to SEO, content, local search, PPC, web design, and lead generation rather than treating it as a standalone content exercise.
Fits best when: traffic is not the problem, and qualified inquiries are.
An Ottawa agency serving clients in Ottawa, Toronto, Vancouver, and the US. Its GEO service includes AI audits, topic research, competitive analysis, content optimization, authority building, and monitoring across major answer platforms. The digital PR side is interesting because AI systems weigh third-party mentions, not just what a company says about itself.
Fits best when: your domain is fine, but your off-site authority is thin.
A boutique team with offices in Ottawa, Toronto, and Calgary. Azuro pairs SEO, AEO, and GEO with technical performance work and conversion-focused web design, making it a natural fit for projects where the site and search strategy are rebuilt simultaneously.
Fits best when: a rebuild is already on the roadmap, and you would rather not run two vendors in parallel.
Calgary-based, with a Generative Engine Optimization service covering visibility audits, structured information, content, citation work, platform tracking, and ROI reporting. GrowME also runs branding, websites, advertising, social, and conversion work, so AI visibility sits inside a broader growth program.
Fits best when: leadership wants AI-search reporting connected to leads and revenue, not just a count of mentions.
Based in Langley, British Columbia. Its Answer Engine Optimization service uses a question-mapping approach, reviews how AI platforms describe a business, strengthens authority signals, and rewrites answers for clarity. The team also handles SEO, branding, web design, content, advertising, and video in-house.
Fits best when: you want AEO and the rest of your marketing handled by one Canadian team.
A senior-led Vancouver consultancy. Its AI search optimization work covers on-site content, technical structure, authority signals, third-party mentions, reviews, and directory presence, with SEO, analytics, PPC, and digital PR available around it.
Fits best when: you already have capable marketers in-house and need direct access to experienced specialists rather than an account layer.
A Toronto firm that treats Answer Engine Optimization as part of the same customer journey as SEO, paid media, landing pages, and sales tools. The published focus is search intent, content gaps, structured answers, and authority.
Fits best when: you want AEO integrated with lead generation instead of run as a separate content project.
Based in Montreal and Toronto, Bloom’s GEO service targets visibility in ChatGPT, Perplexity, Gemini, Claude, and Google’s AI-powered results. The agency also runs paid media, ecommerce marketing, social, email, analytics, and conversion work.
Fits best when: you have a large catalogue or a long content library and want GEO connected to a wider performance strategy.
Most people shortlist agencies before defining what is actually broken. Reversing that order saves time.
| Absent from ChatGPT and Gemini answers | Entity clarity, useful content, credible third-party mentions, GEO |
| Not appearing in Google AI Overviews | Technical SEO, direct answers, structured data, topical depth |
| Weak local recommendations | Local SEO, accurate profiles, reviews, location proof |
| Traffic arrives but does not convert | Site messaging, conversion paths, tracking |
| No idea whether any of it is working | Mentions, citations, AI referral traffic, lead quality |
A good first conversation should leave you clearer, not more confused. Ask each agency the same questions and compare the answers:
One answer to be careful with: nobody controls what an independent AI platform says. Responses shift with the prompt, model version, user location, and available sources that day. Any agency promising a guaranteed spot in ChatGPT answers is describing something it cannot deliver.
There is no single best option here, and any list that claims otherwise is selling something. Instead, there is a reasonable way to narrow the field. Pick two or three agencies whose focus aligns with your industry, ask all the same questions, and notice who explains the work clearly versus who uses buzzwords.
Ten years ago, visibility meant ranking on page one. Today it also means being the source an AI system reaches for. The agencies above all work on that second part. The one that suits you depends less on their ranking and more on how well their strengths match what your buyers are doing.
It structures your content, entities, and authority signals so AI answer engines can understand your business and cite it accurately.
No. It sits on top of technical SEO, structured content, and authority work, all of which still feed AI systems.
MacRAE’S publishes a typical range of three to six months, depending on competition, site structure, and industry complexity.
No. Answers vary by prompt, model update, and user context, so that no agency can guarantee placement.
Through brand mentions, citations, prompt coverage, AI referral traffic, branded search volume, and the quality of the leads that follow.
Author
Chrystal Bell-Smythe is a Digital Account Representative at MacRAE’S Digital Marketing Agency, specializing in SEO strategy and client relations for businesses in e-commerce, logistics, fitness, packaging and other sectors. With more than twelve years of experience, Chrystal excels in delivering digital projects through collaboration with cross-functional ... Read More
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