Browse our full range of services to find the perfect solution for your needs.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Browse our full range of services to find the perfect solution for your needs.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Browse our full range of services to find the perfect solution for your needs.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Reach your audience in AI-generated search results—before your competitors do.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Reach your audience in AI-generated search results—before your competitors do.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Reach your audience in AI-generated search results—before your competitors do.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Search doesn’t work the way it did two years ago. Your buyers aren’t just typing keywords into Google anymore. They’re asking ChatGPT who the reliable vendors are. They’re asking Perplexity to compare suppliers. They’re asking Gemini to recommend a company like yours, and if your business isn’t part of that answer, you’re not in the running at all.
That’s what AI Visibility Optimization solves. It’s the practice of structuring your website, content, and business signals so AI platforms can find you, understand you, and confidently name you when a buyer asks for a recommendation in your category.
Ranking on Google gets you a spot in a list of ten links. AI visibility gets you named directly inside the answer, before the buyer ever sees a list. Those are two different outcomes, and doing well at one doesn’t guarantee the other.
AI systems evaluate your business on a few concrete signals: whether they can resolve you as a clear, distinct entity, whether your content is structured in a way they can extract and summarize, whether you’re referenced consistently across trusted sources, and whether your business details match everywhere they appear. When those signals line up, AI tools cite you with confidence. When they don’t, the AI defaults to a competitor whose information is cleaner.
This is why B2B and industrial companies with strong Google rankings can still be completely absent from ChatGPT or Gemini answers. The technical foundation overlaps with traditional SEO, but the emphasis is different. Entity clarity, structured data, and answer-ready content matter more here than backlink volume alone.
Not every company needs to act on this today, but a few clear signals tell you whether the work should start now or can wait a little longer:
Your competitors show up when you ask ChatGPT or Perplexity for recommendations in your category, and you don’t.
Your Google rankings are strong, but you’ve never checked whether AI platforms actually name your business.
Your buyers research long before they contact you, which means they’re likely asking an AI tool before they ever reach your site.
Your business listings, directory profiles, and website details are inconsistent or outdated.
You’re getting steady organic traffic but sense your competitors are winning the recommendation conversations you never see.
Our approach starts with a clear picture of where you stand today. We check whether AI platforms are naming your business for the queries your buyers are actually running, what your competitors are getting cited for instead, and where your site structure, schema, and content are leaking signals.
From there, the work covers a few core layers:
Schema markup and consistent business data so AI systems can resolve exactly who you are, not just guess based on keywords.
Service pages and technical content written the way AI models parse information, answer-first rather than padded for keyword density.
Reviews, citations, and mentions across sources AI systems already trust and reference.
Making sure your name, description, and service details match across your site, directories, and every platform an AI might pull from.
Tracking whether ChatGPT, Gemini, Perplexity, and Google AI Overviews are actually naming your business over time, and adjusting when they aren’t.
Done properly, this isn’t a one-time adjustment. It’s infrastructure that keeps earning citations long after the initial build, because AI systems lean heavily on the signals they’ve already indexed.
Structuring content and data for AI extraction takes a different skill set than writing a good blog post or running a paid campaign. An experienced AI Visibility Optimization Agency understands how ChatGPT, Perplexity, Gemini, and Google AI Overviews each source and weigh information, and where B2B buyers specifically show up in that research process.
MacRAE’S has spent over 25 years helping B2B, manufacturing, and industrial companies grow their digital presence, and we’ve applied that same depth of experience to AI search. We combine technical SEO, structured data implementation, and content strategy into one coordinated system rather than treating AI visibility as a separate add-on service tacked onto an existing retainer.
Every engagement starts with an honest audit, not a sales pitch. We don’t promise guaranteed rankings or overnight results, because nobody honestly can. AI citations shift as models update their source material, and timelines vary by industry and competition. What we do is show you exactly where the gaps are, what it would take to close them, and what a realistic timeline looks like based on your category.
Every engagement starts with an honest audit, not a sales pitch. We look at:
You get a clear answer, not a vague promise. If the gap is small, we’ll tell you that too.
If you’re not sure whether AI tools are naming your business right now, that’s the first thing worth finding out. Run the searches your buyers would run, ask a few AI platforms who they’d recommend in your category, and see whether your name comes up.
If it doesn’t, or if it’s inconsistent, that’s a structural signal gap, and it’s fixable.
Ready to see where you stand in AI search? Book a free strategy session with our team and find out whether ChatGPT, Gemini, and Google AI Overviews are naming your business, or your competitors.
SEO earns you a spot in a list of search results. AI visibility gets you named directly inside the AI’s answer, often before the buyer sees any list at all.
No. Google rankings still matter, especially for organic traffic and click-throughs. AI visibility works alongside SEO rather than replacing it, capturing the buyers who ask an AI tool before or instead of scrolling search results.
B2B, manufacturing, and industrial companies tend to benefit most, since their buyers research extensively before making contact and are increasingly likely to ask AI tools for vendor recommendations during that process.
Yes. Google rankings and AI citations rely on different signals. A site can hold a strong Google position and still get skipped by ChatGPT or Gemini if the AI can’t confidently resolve who the business is.
Renuka Harracksingh
Drew Barnes
Christine McAniff
Parthavi Zaveri - Patel
Michael Grimes
Casey McDonald
Max Beairsto
Stephen Didio
Steve Willis
Matthew Brown
Cassandra Lea Wilson
Ottmar Brandau
Andrew White
MacRAE's represents the pinnacle of digital craftsmanship. For any organization seeking to elevate its online presence with a blend of sophistication and functional excellence, MacRAE'S services are an absolute imperative. They have my highest, most unreserved recommendation.
Read moreGreat SEO/SAO support for our company site. Useful reports. Strategic support and advice. Responsive.
Read moreWorking with MacRAE’S has completely transformed our online presence. We started with a brand-new website and within a year, we’re now seeing strong growth across all channels and even outranking major platforms like Indeed, LinkedIn, and Monster in our market. The team is strategic, proactive, and results-driven. Highly recommended.
Read moreWe worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with. They partnered with us closely on everything from content creation and SEO strategy to technical improvements, website design, and development. Their team truly took the time to understand our marketing goals and tailor their efforts accordingly. Since working with them, we've seen a clear increase in both traffic and lead performance. It’s refreshing to work with a digital marketing agency that’s not just results-driven but also highly responsive and invested in long-term success. Highly recommend MacRAE’S to any business looking to improve their online presence and generate results!
Read moreWorking with MacRAE'S Digital marketing team has been a true pleasure! Their team's expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.
Read moreThe staff is amazing and professional. They take time to understand your business
Read moreVery knowledgeable and helpful when it comes to SEO and websites
Read moreMacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Read moreThe team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Read moreMacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
Read moreWe are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
Read moreMacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Read moreMacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Read moreI have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Read moreIf you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Read moreGood quality SEO work for my website. Monthly reports on activities comprehensive but a little complex for a non-SEO person to understand.
Read moreGreat company! I would highly recommend. The value that they can bring to your organization is worth every penny. Deepak and Rob should get special mention as they have made this journey into SEO for my business very easy. Thank you both!
Read moreMacRAE'S has done a great job with our website and google rankings. I would highly recommend their services it has been a game changer for MGA.
Read moreDistinctive Solutions Inc. has partnered with MacRAE's for the past 8 months. Deepak, the Digital Account Manager who is our point of contact is extremely knowledgeable ,very professional and responsive. Our team is not very technical so he took the time to explain how things work behind the scenes. He worked with us to make several adjustments to our website and social media . We narrowed our keywords and based on his and the team's expert managing of our digital campaign, we saw immediate increase in several of our keyword rankings across multiple search engines. We look forward to continue to grow our business with their input and partnership . Thank you very much
Read moreDeepak Panda and his team are an absolute pleasure to work with. MacRAE's has provided us with the knowledge and expertise that has allowed us to expand our web and social media reach, resulting in increased sales. I would highly recommend them.
Read moreThe team at MacRAE's really seems to care about the success of their clients. They work to build long-term, mutually beneficial relationships based on results. Our experience in working with them has been excellent!
Read moreIt is clear that MacRae's is good at what they do. They have helped businesses like mine, Mellow Walk, navigate SEO, enhance our content and better connect digitally with customers.
Read moreTerra Greenhouses had an excellent experience using MacRAE's to improve our SEO rankings over a two year project in several key areas. Many thanks to Lori and the team at MacRAE's.
Read moreMy company had a great experience with MacRAE’s Marketing team; our website looks phenomenal and we here at Duke’s Royal Guard Inc. couldn’t be more thrilled with the final product.
Read moreWith MacRAE's Marketing, we have seen improvement to our client's keyword rankings on Google - consistently ranking in the top three search results. Thank YOU, Sakshi, for your support.
Read moreI love doing business with this company. Great customer service. Have helped my company grow year after year.
Read moreI have been very happy with how easy it has been to do business with Sakshi from MacRAE's. She has been very professional and so helpful. We were able to build a visually stunning website and move our position in the rankings up. We have generated leads and things are progressing well! Chistine - Kimre
Read moreWe are very satisfied with the MacRae SEO and web design team assigned to our business. Our account lead, Sakshi, takes an interest in learning our business and the markets that are important to us. She brings creative solutions to the challenges facing our business, is very responsive to our questions and concerns, and is persistent in getting answers that will enable optimal SEO performance. It shows in the results: We’ve seen improvements to our Google keyword ranking and organic traffic month over month. As a latecomer to digital marketing, it was important to work with an agency that we could grow with and learn from. MacRae’s has been the right choice for us, and we would recommend them highly.
Read moreWe are very pleased to have MacRAE's Marketing as our digital marketing partner for over 2 years now. They are professional and always very helpful.
Read moreWe (Weldflow Metal Products Limited-Mississauga)have worked with Macrae’s Marketing for all our online marketing requirements. Macrae’s team is highly knowledgeable, professional and works with diligence. We have found that their marketing strategy has helped us generate leads and has given tremendous online exposure to our business. They are experts in the field of Website development, SEO & digital marketing. Keep up the good work team Macrae!!
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Read moreWe were very pleased with the finished website and the process to get there. The entire staff at MacRae's was very knowledgeable and responsive. They continue to manage our site with updates and changes without any issue. Very satisfied with all aspects!
Read moreShivender and the MacRAE's team have been very thorough and professional in their SEO, Web and IT services. We at GTV appreciate the ongoing support and expertise provided and look forward to a successful relationship going forward!
Read moreI have seen tremendous improvement in traffic on my website resulting directly into higher sales for my business by using the services of MacRAE's marketing. Their team listens to my needs and constantly makes sure that we have the best words to attract new customers. I recommend you use MacRAE's if you want your business to grow. Andre Kern, President, Air Doctors Inc.
Read moreRegielyn Capobianco
Demetrois Alafogiannis
Joyce Padilla
Marlon McPherson
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MacRAE’S has been a leading expert in B2B marketing and information services for over a century, and we’ve been helping B2B and B2C businesses with their online presence and lead generation for over 20 years.
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