SEO For Dental

Dental SEO Services

For a profession that is always implementing cutting-edge technologies, dentists are notoriously bland when it comes to their marketing. Almost every advertisement – whether it’s an outdoor billboard, a magazine spread or a newspaper ad – features either an individual or group of good-looking people with perfect smiles. It’s hard to differentiate one dentist from another based on such homogenous marketing, which makes it challenging for dentists to attract new customers. That’s where MacRAE’S comes in.

MacRAE’S can put the “teeth” back into the marketing of your dental practice or clinic by incorporating SEO for dental office techniques that have a proven track record of success. Attracting customers to a new clinic, advertising new services or announcing the arrival of new dentists is much easier when there is SEO for dentists at work disseminating your message across multiple digital platforms.


Since offering SEO for dental websites as one of the ongoing services, MacRAE’S has developed and implemented strong digital marketing for dentists across the GTA. Here are just a few examples of the websites MacRAE’S have helped to generate more web traffic:

Attracting more traffic to your clinic’s website should result in more patient inquiries and potentially new clients (assuming the content on your website is top quality). Improving your digital/online presence is critical to the long term success of your dental practice; the more people that find you online, the more people there should be walking into your clinic for dental procedures.


To grow your dental practice and increase your client base, there has to be an effective marketing strategy in place. Investing in PPC ads, SEO, developing a content-rich website, writing a blog, getting involved in the community and maintaining a strong social media presence are just a few of the necessary steps involved. As a dentist, you may not have the marketing skills or the staff to whom you can delegate such vital responsibilities. MacRAE’S is a great ally in the process – consider them the fluoride paste necessary to complete a thorough dental hygiene appointment.

As a digital marketing agency that specializes in SEO for dental websites, MacRAE’S can develop a strong SEO strategy customized to your particular menu of dental services and, more importantly, your clientele. If a large portion of your client base is new Canadians, for example, MacRAE’S can ensure they’re reaching your target market. If your goal is to expand your practice beyond that core demographic, MacRAE’S can develop the keyword strategy that puts you at the top of organic Google searches.

You need to focus on being the best at your profession. Let MacRAE’S focus on what we do best – developing strong digital marketing for dentists.

Read All Testimonials

Frequently Asked Questions

What SEO marketing strategy do you have in mind for my dental practice?
Ultimately it depends on where you and your website are at. To begin we do an audit of your website and have a consultation with you to talk about goals and previous SEO strategies. We learn about your practice’s priorities and the services you offer. We develop a keyword strategy that’s going to drive traffic to your website. We use location-based keywords to boost your local profile and catch the attention of potential new clients. Dentists have been seeing great results from our integrated marketing techniques. Some websites need a complete overhaul, and some only need keywords incorporated into the content. Wherever your website is at, we’re ready to take on all your SEO needs.
Why do dentists need local SEO?
Local SEO lets your clinic take advantage of increased visibility within your area. This is essential because after searching for local businesses on Google, 72% of consumers will visit a store within ten kilometers of their location.
What do dentists look for in SEO?
Some common metrics that dentists use to gauge their SEO results include, new patient registrations, how many patients come back regularly (although only your expert dental skills can secure that!), and whether the practice has had inquiries about the unique services being promoted. From an SEO perspective we identify high quality keywords and put our efforts behind moving you up the search engine rankings, and driving quality traffic to your site.
Why does my practice need an online presence?
The world is more online than ever these days, and having a strong digital presence is a necessity for businesses in any industry. On the front end, practices benefit greatly by having online tools such as appointment booking, patient intake forms, and online payment methods directly on the website as clients can complete everything they need to manually and remotely. On the backend, your website needs the right keywords, redirections, and meta tools to ensure you rank high on the search engine algorithms. SEO efforts take blood, sweat, and tears (mostly ours!), but drive high quality traffic to your website

Contact us to explore how we can help your business grow.