How Much Does a B2B Website Cost to Build or Redesign?
Quick answer: Most B2B websites fall into one of three tiers, based on what the site needs to do, not just how many pages it has. The table below breaks down what each tier typically costs and includes. A redesign often costs less than a new build of the same scope. Content, integrations and maintenance are frequently priced separately.
You have two website quotes on your desk. One says $8,000. The other says $35,000. Both promise “a new website,” and neither explains the gap in terms you can take into a budget meeting.
This guide prices a B2B or industrial website by what it has to do. That means how many product lines it carries, whether it talks to your CRM, and whether it produces RFQs or just looks tidy. It covers new builds and redesigns, what belongs in a proposal, and what the site costs to run after launch.
Last reviewed: October 2026
How Much Does a B2B Website Cost? Typical Prices by Tier
A basic B2B brochure site typically runs $5,000–$10,000. A CRM-integrated, lead-generation website typically runs $7,500–$25,000. An enterprise or multi-catalogue manufacturer build typically runs $20,000–$75,000 or more.
The spread is wide because the three tiers solve different problems. A brochure site confirms you exist and tells a buyer how to reach you. A lead-generation site captures quote requests, routes them into your CRM, and shows sales what the prospect read before asking. Pricing both on one scale is like quoting a pickup and a flatbed as “trucks.”
B2B and industrial sites usually cost more than a small-business site with the same page count. The pages carry heavier content: spec sheets, material data, certifications, application notes and CAD downloads. Product catalogues need structure, filtering, and a way to update them without calling a developer. CRM or ERP integrations add development and testing hours that a local service business never pays for.
A redesign of an existing site usually costs less than a new build of the same scope, because some content, page structure and brand assets carry over. Those savings shrink fast when the old content is thin, or the site map no longer matches how you sell.
Brochure, Lead-Generation or Enterprise: Which B2B Website Tier Fits Your Business?
The table below prices a B2B website by build tier, meaning what the site needs to do for your business.
| Tier | Typical cost | Who it usually fits | What's included |
|---|---|---|---|
| Brochure site | $5,000–$10,000 | Single or limited product or service lines, one location, no CRM need | Core pages, basic contact form, mobile-responsive design, light on-page SEO |
| Lead-generation website (CRM-integrated) | $7,500–$25,000 | Company selling through a sales team that wants quote-request workflows and CRM sync | Conversion-focused pages, CRM/marketing-automation integration, lead-capture forms, expanded content |
| Enterprise / multi-catalogue build | $20,000–$75,000+ | Multi-brand or multi-catalogue manufacturer with dealer/distributor locators and complex integrations | Large-scale catalogue architecture, custom functionality, multiple integrations, ongoing development capacity |
What Affects B2B and Industrial Website Design Costs?
Five variables do most of the work in any B2B website quote.
| Cost variable | Keeps cost lower | Pushes cost higher |
|---|---|---|
| Pages and product lines | A 15-SKU catalogue presented on a handful of pages | A 400-SKU catalogue filtered by material, size and application |
| CRM or marketing-automation integration | Form submissions emailed to a sales inbox | HubSpot or Salesforce sync with lead source, product interest and routing rules |
| Custom functionality | A static contact form | Product configurator, dealer/distributor locator, or multi-step quote request with drawing uploads |
| Content production | You supply finished copy, photos and spec sheets | The agency writes product copy, shoots plant photography and builds case studies |
| Ongoing maintenance needs | Pages change once or twice a year | The catalogue changes weekly, so the CMS must be built for non-technical editors |
Content deserves its own warning. It is frequently quoted separately, and it is where a cheap proposal usually cuts corners. A $9,000 quote that assumes you supply every word and photo is not comparable to a $22,000 quote that includes both. On an industrial site, content is often what buyers judge you on. An engineer checking tolerances wants the spec sheet, not a hero banner.
Integration cost is mostly testing time. Getting a form to post into a CRM is quick. Confirming that every field maps, duplicates merge and the right rep gets notified takes longer. That time shows up in the quote, and it should.
DIY, Freelancer or Agency: Who Should Build Your B2B Website?
Who builds the site changes the price as much as what the site does.
A freelancer’s hourly rate, on a large enough project, can add up to what a small agency charges for the same scope. Hours worked matter as much as the hourly rate itself.
| Option | Realistic cost | What you get | What you don't get | Best fit |
|---|---|---|---|---|
| DIY builder (Wix, Squarespace, Shopify-style tools) | $29-$399 per month for Shopify’s published plans; Wix and Squarespace follow similar tiered pricing, typically lower for a basic business plan | Templates, hosting and drag-and-drop editing | Real CRM integration, catalogue architecture, but limited SEO control; your own hours go in instead | A very simple brochure site with one product line and no RFQ workflow |
| Freelancer | About $25-$149 per hour, depending on location and platform specialty. | Direct contact with the person building the site; good value on a tight scope | Capacity and continuity if they get busy or leave; often no B2B, industrial or CRM background; content rarely included | A well-scoped brochure site or small lead-generation site |
| Small or generalist agency | About $5,000–$15,000 (anchored to the tier table above) | A small team with design, development, project management and QA | Often little experience with buying-committee content, spec and certification pages, or RFQ workflows | Brochure sites and light lead-generation sites |
| Full-service B2B/industrial agency | About $10,000–$75,000+ | Strategy, design, development, full SEO, content, CRM integration and post-launch development under one roof | The lowest sticker price; it is more than a five-page site needs | Lead-generation and enterprise builds |
Here is where each option stops making sense:
DIY builder: works for a genuinely simple brochure site. It stops working the moment a real product catalogue, a CRM sync or a quote-request workflow enters the picture.
Freelancer: can do excellent work on a well-defined project. Still, you are hiring one person, so ask what happens if they are booked solid in month eight.
Generalist agency: brings process, but asks for industrial examples before assuming they understand spec content.
Full-service B2B agency: costs more. It earns that cost when the website has to feed a sales process, not just exist.
What Should a B2B Website Design Proposal Include?
Use this list to compare competing quotes line by line. A solid B2B website proposal should include:
- Scoping and strategy, with a site map agreed before design starts.
- UX/UI design for the key page templates. For reference, see how MacRAE’S website design services scope this stage.
- Development and CMS setup your own team can use without a developer.
- On-page SEO fundamentals carried over from the existing site: redirects, metadata and schema. You don’t want to lose ranking when you update our site.
- Mobile-responsive layouts, tested on real phones and tablets.
- Analytics and conversion tracking on forms, phone clicks and RFQ submissions.
- A stated number of pages and revision rounds, written as numbers.
- QA and testing across browsers before launch.
- A defined content allowance. Copywriting, photography and case studies are commonly quoted separately, so ask directly.
These items are commonly billed separately, or forgotten until the invoice arrives:
- CRM or marketing-automation integration with HubSpot, Salesforce or an ERP-linked system.
- Custom functionality such as configurators, dealer locators or gated spec libraries.
- Stock or custom photography and video of your plant, products and people.
- Hosting and domain costs, covered in the next section.
- Post-launch training so your team can update the catalogue themselves.
Get each item in writing. A line that says “content support” with no page count is not a content allowance.
What Does a B2B Website Cost After Launch? Maintenance, Hosting and Updates?
Public data on B2B website maintenance is thinner than build-cost data, so treat these ranges as directional. Nobody puts this part on the first quote, but every site has it.
- Hosting and domain renewal. Shared hosting is cheap. A managed or CMS-hosted plan for a catalogue-heavy site costs more, especially on platforms like HubSpot CMS.
- SSL and security monitoring, including backups you can actually restore.
- CMS, plugin and framework updates. WordPress sites in particular need regular plugin patching.
- A maintenance retainer. WebsiteSetup.org puts typical monthly maintenance at $250-$750 for a mid-size business site and $1,000-$5,000 for a large corporate or custom site (2026), general business figures, not B2B or industrial specifically.
- Content and catalogue updates: new products, discontinued SKUs, revised spec sheets and fresh case studies.
A site with no maintenance plan tends to collect problems quietly. Expired plugins, broken forms and slow pages cost more to fix after a security incident than to prevent.
Will a Rebuild Hurt Our Search Rankings?
It shouldn’t, if the rebuild follows a checkable process. Rankings usually drop for two reasons: URLs change without redirects, or ranking pages lose the content that earned their position. A sound rebuild process looks like this:
- Crawl and export every indexed URL before any work starts.
- Keep the existing URL structure wherever it still fits the new site map.
- Map every changed URL to its closest new page with a 301 redirect.
- Carry titles, metadata and body content from ranking pages into the new templates.
- Watch Google Search Console for crawl errors in the weeks after launch.
Ask any vendor to show you the redirect map before launch day, not after.
How to Compare B2B Web Design Proposals Side by Side?
Run these eight checks on the quotes you already have.
- Confirm which build tier each quote is pricing: brochure, lead-generation or enterprise. Two quotes at different tiers will never line up on price.
- Lay the inclusions side by side against the “What should be included” list above. Mark anything missing.
- Ask for the exact page count and content allowance in numbers, not phrases like “core pages.”
- Ask whether CRM or marketing-automation integration is included or billed as an extra.
- Ask how SEO equity is protected during the rebuild, and request a sample redirect map.
- Ask for a relevant B2B or industrial case study with a measurable result.
- Ask what the maintenance plan costs per month once the site is live.
- Check the contract length, who owns the site, code and CMS, and what happens if you leave.
Here is how step two plays out in practice. Picture two proposals for a valve manufacturer that land within a few thousand dollars of each other. Line up the inclusions, and only one covers the dealer locator your sales team assumed was standard. Adding it after signing becomes a separate change order. Before you compare any quotes, check whether you need a rebuild at all.
How MacRAE'S Prices B2B Website Design and Redesign Projects?
MacRAE’S Blue Book has been the trusted source industrial buyers turn to for over a century. We’ve applied that insight to digital marketing and SEO for more than 25 years.
Today, the MacRAE’S Website Development Company team builds websites for B2B, industrial and manufacturing companies across Canada and the USA. Clients range from large corporations and SMEs to family-owned businesses and emerging industry leaders. Every project is scoped to what the site must do: the number of pages and product lines, CRM integration, and custom functionality such as quote-request workflows or dealer locators.
Pricing is fixed and set from the start, so there are no surprise invoices partway through the build. SEO equity is protected during a rebuild through redirect mapping and preserved URL structure. Conversion paths are built around RFQs, not a generic “contact us” form.
MacRAE’S website projects typically start at $4,000 for a foundational B2B site and scale up to $10,000 for a fully CRM-integrated or multi-catalogue build. We publish this range so you can tell quickly whether a conversation makes sense before booking a call.
Want to see what that looks like in practice? Canadian Shade came to MacRAE’S in November 2023 needing a new website with modern UX/UI, stronger organic rankings and more leads. MacRAE’S reviewed key competitors, reworked the site’s keywords and content, and launched a new mobile-responsive website in February 2024, with technical SEO recommendations carried through the rebuild. Since launch, Canadian Shade has seen stronger rankings and traffic, a substantial increase in leads, and gains in clicks, impressions, click-through rate and average position in Google Search Console. See a real MacRAE’S website redesign result
MacRAE’S also offers a 90-Day Delivery Guarantee and no long-term contracts.
Tell us what your website needs to do, and we’ll price it against that scope.
Frequently Asked Questions
How Long Does a B2B Website Project Typically Take?
About 4-6 weeks for a template site, 2-3 months for a custom mid-sized site, and six months or more for an enterprise build, based on MacRAE’S project experience. Clutch.co’s broader survey of web design engagements across all business types puts average project duration at about 7 months (2026).
Will We Lose Our SEO During a Rebuild?
Not if every indexed URL gets a 301 redirect and ranking pages keep their content and metadata. Ask to see the redirect map before launch day.
What's Included in Ongoing Website Maintenance?
Hosting, domain, SSL, security, backups, CMS updates and often development hours. WebsiteSetup.org puts typical monthly maintenance at $250-$750 for a mid-size business site and $1,000-$5,000 for a large corporate site (2026), general business figures, not B2B-specific.
Do We Need a CRM Integration?
Yes, if your sales team works in HubSpot, Salesforce or a similar CRM. It sends every RFQ to the right rep with its source attached, not as a forwarded email.
Is a Redesign Cheaper Than a New Build?
Usually, when your content and structure still fit how you sell. If content is thin or the catalogue needs rebuilding, a redesign costs about the same as a new build.
Who Owns the Website Once It's Built?
YOU SHOULD! Get it in writing that you own the domain, content, design files and code or CMS, with admin access and a full backup if you leave.
Should We Redesign the Whole Site or Just the Pages That Aren't Working?
Fix the weak pages first if the CMS and navigation still work. A full redesign makes sense when the platform is outdated, mobile performance is poor or the site map no longer fits your products.
Celebrating Our Achievements
Get MORE Leads, MORE Conversions, MORE Sales for Your Digital Company
Book a Free Consultation
What To Expect In The Free Consultation?
-
18 reviews
-
35 reviews
-
10 reviews
Nabeel Qureshi
6 months ago
MacRAE's represents the pinnacle of digital craftsmanship. For any organization seeking to elevate its online presence with a blend of sophistication and functional excellence, MacRAE'S services are an absolute imperative. They have my highest, most unreserved recommendation.
Read more
Tom Hall
6 months ago
Great SEO/SAO support for our company site. Useful reports. Strategic support and advice. Responsive.
Read more
Richard C. Fernandes
6 months ago
Working with MacRAE’S has completely transformed our online presence. We started with a brand-new website and within a year, we’re now seeing strong growth across all channels and even outranking major platforms like Indeed, LinkedIn, and Monster in our market. The team is strategic, proactive, and results-driven. Highly recommended.
Read more
Bowen Smith
a year ago
We worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with. They partnered with us closely on everything from content creation and SEO strategy to technical improvements, website design, and development. Their team truly took the time to understand our marketing goals and tailor their efforts accordingly. Since working with them, we've seen a clear increase in both traffic and lead performance. It’s refreshing to work with a digital marketing agency that’s not just results-driven but also highly responsive and invested in long-term success. Highly recommend MacRAE’S to any business looking to improve their online presence and generate results!
Read more
Kevin Lee
2 years ago
Working with MacRAE'S Digital marketing team has been a true pleasure! Their team's expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.
Read moreWorking with MacRAE’S has completely transformed our online presence. We started with a brand-new website and within a year, we’re now seeing strong growth across all channels and even outranking major platforms like Indeed, LinkedIn, and Monster in our market. The team is strategic, proactive, and results-driven. Highly recommended.
Read moreMacRAE’s represents the pinnacle of digital craftsmanship. For any organization seeking to elevate its online presence with a blend of sophistication and functional excellence, MacRAE’S services are an absolute imperative. They have my highest, most unreserved recommendation.
Read moreGreat SEO/SAO support for our company site. Useful reports. Strategic support and advice. Responsive.
Read moreWe worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with…
Read moreWorking with MacRAE’S Digital marketing team has been a true pleasure! Their team’s expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.
Read moreWe are very pleased with the excellent service we have received from MacRAE’s and specifically our account manager Deepak. Deepak’s monthly phone calls to update us on our SEO progress, as well as to…
Read moreMacRAE’s has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough…
Read moreIf you need a website and or digital marketing services, MacRAE’S is an excellent choice. The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Read moreDistinctive Solutions Inc. has partnered with MacRAE’s for the past 8 months. Deepak, the Digital Account Manager who is our point of contact is extremely knowledgeable, very professional and responsive. Our team is not very technical so he…
Read moreTerra Greenhouses had an excellent experience using MacRAE’s to improve our SEO rankings over a two year project in several key areas. Many thanks to Lori and the team at MacRAE’s.
Read moreMacRAES’ has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Read moreThe team at MacRAE’s really seems to care about the success of their clients. They work to build long-term, mutually beneficial relationships based on results. Our experience in working with them has been excellent!
Read moreWe (Weldflow Metal Products Limited-Mississauga) have worked with Macrae’s Marketing for all our online marketing requirements. Macrae’s team is highly knowledgeable, professional and works with diligence. We…
Read moreShivender and the MacRAE’s team have been very thorough and professional in their SEO, Web and IT services. We at GTV appreciate the ongoing support and expertise provided and look forward to a successful relationship going forward!
Read moreMacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Read moreThe team at MacRae’s is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to…
Read moreWe are very satisfied with the MacRae SEO and web design team assigned to our business. Our account lead, Sakshi, takes an interest in learning our business and the markets that are important to us. She brings creative solutions to the…
Read moreI have seen tremendous improvement in traffic on my website resulting directly into higher sales for my business by using the services of MacRAE’s marketing. Their team listens to my needs and constantly makes sure that we have the best…
Read moreAI Visibility Engine™
Dominate Every Platform Where Buyers Research
From Google to ChatGPT, LinkedIn to industry directories — be visible exactly where decision-makers are looking for solutions.
- 70+ Digital Experts
- 25+ Years of Experience
- 110+ Testimonials & Reviews
See how visible your business is in Google, ChatGPT, and beyond, compared to your competitors!
