Case Study: Canadian Shade

Home Clients Canadian Shade

Founded in 2013, Canadian Shade was established on the core values of delivering premier shade solutions to Ontario. Since its inception, the company has travelled the world to discover the finest retractable shade systems currently on the market. Through partnerships with these suppliers, Canadian Shade offers its customers a comprehensive service, including installation and ongoing support long after their purchase. Canadian Shade prioritizes offering long-lasting products for your home, minimizing the risk of failure or breakdown.

The Challenge

Canadian Shade began working with MacRAE’S in November 2023 to launch a new website featuring the latest UX/UI. Aiming to increase their online presence, organic traffic, and rankings, and to generate leads, they were also looking to expand their local presence.

The Solutions:

MacRAE’S initiated the SEO optimization strategy by researching key competitors and analyzing their strengths.
MacRAE’S identified areas requiring critical changes, proposing keywords, content adjustments, and a new website design.
In Feb 2024 MacRAE’S launched a new website to help Canadian Shade stay on the cutting edge and help give them a competitive advantage.
We also made necessary changes to the mobile view, incorporating trending UX/UI features to make the website mobile-responsive.
We created backlinks to trustworthy websites to improve domain authority
Our skilled link-building experts curated a list of sites for acquiring links.
We optimized their local and Google My Business listings to improve their presence locally as well as over map.
As the campaign commenced, the MacRAE’S team conducted audits and implemented necessary comprehensive SEO and technical recommendations.

The Results:

Canadian Shade experienced a stark improvement in rankings and traffic during the initial months of the SEO campaign.
The Google My Business page has resulted in significant improvements in interactions and local rankings.
The new website design has enhanced customer engagement and online visibility on search engines.
A substantial increase in leads is accelerating their business growth.
We have observed remarkable improvements in clicks, impressions, average CTR, and average position in Google Search Console.

Keywords Ranking Improvement:

The Results

198 %

Total Traffic
Improvement

211 %

Organic Traffic
Improvement

177 %

Direct Traffic
Improvement

85 %

Referral Traffic
Improvement

160 %

GMB Traffic
Improvement

189 %

New Users
Improvement

226 %

Engaged Sessions
Improvement

277 %

Event count
Improvement

148 %

Key events (conversions)
Improvement

199 %

Views
Improvement

258 %

Total clicks
Improvement

64 %

Total impressions Improvement

118 %

Average CTR Improvement

Thanks to MacRAE'S, our online presence has soared. Their team is great at handling website design and development, and they implemented a great SEO strategy that has significantly boosted traffic, rankings, and leads. With their proactive approach and attention to detail, the process was seamless. Now, we're primed for expansion. I highly recommend MacRAE'S to anyone seeking to elevate their online presence and drive results.

Chris Adams Director