Browse our full range of services to find the perfect solution for your needs.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Browse our full range of services to find the perfect solution for your needs.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Browse our full range of services to find the perfect solution for your needs.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Reach your audience in AI-generated search results—before your competitors do.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Reach your audience in AI-generated search results—before your competitors do.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Reach your audience in AI-generated search results—before your competitors do.
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
AI is changing how people find information, and that shift is opening up real opportunities for businesses willing to move early. One of the biggest is showing up inside the answer itself, not just the list of links underneath it. That’s the job of AEO Services: making sure your business is the source AI tools rely on when someone asks a question.
Traditional SEO hasn’t gone away, but it’s no longer enough by itself. A lot of searches now get answered right inside tools like Google’s AI Overviews, Microsoft Copilot, ChatGPT, and Gemini, and each one decides what to say based on how clearly your content answers the question being asked. AEO is the work of shaping your site so these tools can read it, trust it, and quote it.
MacRAE’S is an AEO Agency working with B2B and industrial companies across the US and Canada. We provide AEO Services built around the SEO program you already have, not as a replacement for it, so you show up whether someone types a search or asks an AI assistant a question out loud.
MacRAE’S delivers AEO Services in the USA and Canada for B2B and industrial businesses navigating the shift toward AI driven search. With more than 25 years of digital marketing experience, our team understands how search visibility, technical credibility, and authoritative content work together.
Answer engine optimization (AEO) is the practice of structuring and positioning your content so AI systems not just traditional search engines pick it up, trust it, and use it to answer people’s questions directly.
These answer engines rely on large language models to interpret what someone is really asking, pull from sources they consider credible, and generate a plain-language response on the spot, often without the user ever clicking through to a website. Google’s AI Overviews surface a written summary above standard search results. Microsoft Copilot does something similar inside Bing. ChatGPT and Gemini go further, holding full conversational exchanges. Perplexity and Google Lens blend text and visuals into a single answer.
AEO exists because visibility in these tools works differently than traditional SEO; it’s less about ranking for a keyword and more about being the source an AI chooses to cite or summarize. As more people turn to these tools to research vendors, products, and technical questions, businesses that haven’t optimized for them risk becoming invisible at the exact moment someone is deciding who to trust.
Search behavior has already shifted. Tools like AI Overviews and Copilot now answer questions right on the results page, so if your business isn’t part of that answer, that searcher never sees you at all.
The businesses acting on this now are the ones who’ll still be visible once every competitor has caught up. Waiting until AEO becomes standard practice just means competing for a spot that’s already been claimed.
Voice and image search are growing fast too. When someone asks Alexa or Siri a question, or searches with a photo through Google Lens, AEO is what makes your content usable in that format instead of invisible to it.
People also expect a direct answer now, not ten links to sort through themselves. Content built around the questions they’re actually asking builds the kind of trust that keeps them coming back to your brand specifically.
AI tools also tend to favor sources that already look credible: clear structure, accurate information, a site that reads as well-run. Much of AEO work is making that case to the algorithm, not just the reader.
Generative AI didn’t just add a new channel. It changed how people search altogether. You need a partner who’s watched search change before and knows how to move with it, rather than react to it after the fact.
MacRAE’S has been in digital marketing for more than 25 years, through every major shift search has been through. Our AEO Services are handled by specialists who track platform and algorithm changes as they happen, so your visibility doesn’t lag behind the shift.
We build this work into the rest of your strategy: organic, paid, and the user experience tying them together. The goal isn’t just keeping up with the move to AI search. It’s leading it.
MacRAE’S provides enterprise AEO services for B2B and industrial organizations across the US and Canada. We build these services into the SEO program you already have, so your business shows up whether someone types a search or asks an AI assistant a question.
AEO can improve the likelihood of your business being mentioned or cited by platforms such as ChatGPT, Google AI Overviews, Gemini, Microsoft Copilot, and Perplexity. However, no AEO Agency can guarantee placement because each platform uses its own systems to select and generate answers.
AI platforms often favour content that provides clear definitions, concise answers, expert explanations, original insights, useful comparisons, and supporting evidence. Service pages, technical guides, case studies, FAQs, and detailed industry resources can all support an effective AEO strategy.
Not necessarily. AEO Services can often begin with existing pages by improving their structure, clarity, accuracy, internal linking, and technical markup. A redesign may only be recommended when the current website creates serious usability, performance, or content organization issues.
The timeline depends on the website’s existing authority, technical condition, competition, and depth of content. Some improvements may appear within a few months, while broader visibility across multiple answer engines usually requires ongoing content development, testing, and refinement.
In a world where instant answers rule, your business needs to stand out before the click. Let MacRAE’S AEO experts put you in the spotlight of zero-click and voice search results—where your customers are already waiting. Ready to own the future of search? Claim Your Free AEO Audit & Start Dominating Today!
Renuka Harracksingh
Drew Barnes
Christine McAniff
Parthavi Zaveri - Patel
Michael Grimes
Casey McDonald
Max Beairsto
Stephen Didio
Steve Willis
Matthew Brown
Cassandra Lea Wilson
Ottmar Brandau
Andrew White
MacRAE's represents the pinnacle of digital craftsmanship. For any organization seeking to elevate its online presence with a blend of sophistication and functional excellence, MacRAE'S services are an absolute imperative. They have my highest, most unreserved recommendation.
Read moreGreat SEO/SAO support for our company site. Useful reports. Strategic support and advice. Responsive.
Read moreWorking with MacRAE’S has completely transformed our online presence. We started with a brand-new website and within a year, we’re now seeing strong growth across all channels and even outranking major platforms like Indeed, LinkedIn, and Monster in our market. The team is strategic, proactive, and results-driven. Highly recommended.
Read moreWe worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with. They partnered with us closely on everything from content creation and SEO strategy to technical improvements, website design, and development. Their team truly took the time to understand our marketing goals and tailor their efforts accordingly. Since working with them, we've seen a clear increase in both traffic and lead performance. It’s refreshing to work with a digital marketing agency that’s not just results-driven but also highly responsive and invested in long-term success. Highly recommend MacRAE’S to any business looking to improve their online presence and generate results!
Read moreWorking with MacRAE'S Digital marketing team has been a true pleasure! Their team's expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.
Read moreThe staff is amazing and professional. They take time to understand your business
Read moreVery knowledgeable and helpful when it comes to SEO and websites
Read moreMacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Read moreThe team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Read moreMacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
Read moreWe are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
Read moreMacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Read moreMacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Read moreI have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Read moreIf you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Read moreGood quality SEO work for my website. Monthly reports on activities comprehensive but a little complex for a non-SEO person to understand.
Read moreGreat company! I would highly recommend. The value that they can bring to your organization is worth every penny. Deepak and Rob should get special mention as they have made this journey into SEO for my business very easy. Thank you both!
Read moreMacRAE'S has done a great job with our website and google rankings. I would highly recommend their services it has been a game changer for MGA.
Read moreDistinctive Solutions Inc. has partnered with MacRAE's for the past 8 months. Deepak, the Digital Account Manager who is our point of contact is extremely knowledgeable ,very professional and responsive. Our team is not very technical so he took the time to explain how things work behind the scenes. He worked with us to make several adjustments to our website and social media . We narrowed our keywords and based on his and the team's expert managing of our digital campaign, we saw immediate increase in several of our keyword rankings across multiple search engines. We look forward to continue to grow our business with their input and partnership . Thank you very much
Read moreDeepak Panda and his team are an absolute pleasure to work with. MacRAE's has provided us with the knowledge and expertise that has allowed us to expand our web and social media reach, resulting in increased sales. I would highly recommend them.
Read moreThe team at MacRAE's really seems to care about the success of their clients. They work to build long-term, mutually beneficial relationships based on results. Our experience in working with them has been excellent!
Read moreIt is clear that MacRae's is good at what they do. They have helped businesses like mine, Mellow Walk, navigate SEO, enhance our content and better connect digitally with customers.
Read moreTerra Greenhouses had an excellent experience using MacRAE's to improve our SEO rankings over a two year project in several key areas. Many thanks to Lori and the team at MacRAE's.
Read moreMy company had a great experience with MacRAE’s Marketing team; our website looks phenomenal and we here at Duke’s Royal Guard Inc. couldn’t be more thrilled with the final product.
Read moreWith MacRAE's Marketing, we have seen improvement to our client's keyword rankings on Google - consistently ranking in the top three search results. Thank YOU, Sakshi, for your support.
Read moreI love doing business with this company. Great customer service. Have helped my company grow year after year.
Read moreI have been very happy with how easy it has been to do business with Sakshi from MacRAE's. She has been very professional and so helpful. We were able to build a visually stunning website and move our position in the rankings up. We have generated leads and things are progressing well! Chistine - Kimre
Read moreWe are very satisfied with the MacRae SEO and web design team assigned to our business. Our account lead, Sakshi, takes an interest in learning our business and the markets that are important to us. She brings creative solutions to the challenges facing our business, is very responsive to our questions and concerns, and is persistent in getting answers that will enable optimal SEO performance. It shows in the results: We’ve seen improvements to our Google keyword ranking and organic traffic month over month. As a latecomer to digital marketing, it was important to work with an agency that we could grow with and learn from. MacRae’s has been the right choice for us, and we would recommend them highly.
Read moreWe are very pleased to have MacRAE's Marketing as our digital marketing partner for over 2 years now. They are professional and always very helpful.
Read moreWe (Weldflow Metal Products Limited-Mississauga)have worked with Macrae’s Marketing for all our online marketing requirements. Macrae’s team is highly knowledgeable, professional and works with diligence. We have found that their marketing strategy has helped us generate leads and has given tremendous online exposure to our business. They are experts in the field of Website development, SEO & digital marketing. Keep up the good work team Macrae!!
Read moreWe are very pleased with the ranking of our targeted key products. Web traffic and quote requests coming from web visits have increased. Very thorough explanation and good analysis of our ongoing program.
Read moreWe were very pleased with the finished website and the process to get there. The entire staff at MacRae's was very knowledgeable and responsive. They continue to manage our site with updates and changes without any issue. Very satisfied with all aspects!
Read moreShivender and the MacRAE's team have been very thorough and professional in their SEO, Web and IT services. We at GTV appreciate the ongoing support and expertise provided and look forward to a successful relationship going forward!
Read moreI have seen tremendous improvement in traffic on my website resulting directly into higher sales for my business by using the services of MacRAE's marketing. Their team listens to my needs and constantly makes sure that we have the best words to attract new customers. I recommend you use MacRAE's if you want your business to grow. Andre Kern, President, Air Doctors Inc.
Read moreRegielyn Capobianco
Demetrois Alafogiannis
Joyce Padilla
Marlon McPherson
Stay Ahead of the Competition with AI-Driven Answer Engine Optimization for Today’s Search Landscape.
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MacRAE’S has been a leading expert in B2B marketing and information services for over a century, and we’ve been helping B2B and B2C businesses with their online presence and lead generation for over 20 years.
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