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Generative Engine Optimization Services
Industrial buyers open ChatGPT, Perplexity or Gemini before they open a browser tab. They ask for suppliers, compare capabilities and build a shortlist inside a generated answer, and the companies named in that answer get the enquiry. MacRAE’S Generative Engine Optimization services make sure AI systems understand what your business makes, who it serves and why it belongs on that shortlist.
What Role Does GEO Play in AI-Driven B2B Research?
MacRAE’S Generative Engine Optimization (GEO) services support industrial B2B companies across Canada and the United States by improving how AI platforms such as ChatGPT, Perplexity, and Gemini interpret, summarize, and reference business information during supplier research.
What Our Generative Engine Optimization Services Cover
Every program starts with measurement, because you cannot close a citation gap you have not mapped. From there, the work is practical.
We record how AI platforms currently answer the questions your buyers actually type, before anything changes.
Your company, products and applications are defined so AI systems read them correctly.
Clear definitions, specifications and comparisons that AI systems can lift without distortion.
Presence across the directories, publications and industry sources generative engines draw from.
We track how your brand appears month to month and correct summaries when they drift away from what you actually sell.
Our GEO Strategy for B2B Companies
Four hold up consistently in industrial markets.
Define the entity first. AI systems need to connect your company name to specific products, materials, tolerances, certifications and industries served. Vague positioning produces vague answers, and vague answers rarely make a shortlist.
- Write to answer, not to rank. Pages built around a single clear question, answered in the first two lines, get quoted far more often than pages that open with a long introduction.
Stay consistent everywhere. Mismatched descriptions across your website, LinkedIn profile and trade directory listings weaken the confidence signal a model uses when deciding whom to name.
Earn third party mentions. Generative engines lean on sources they already trust, so a citation in a credible industry listing often carries more weight than another page on your own domain.
How MacRAE'S Runs a GEO Program
- Audit current AI visibility against a prompt set built from your real sales conversations rather than a keyword tool.
- Correct entity and schema issues so platforms have accurate, machine-readable information to work from.
- Rebuild priority pages for AI interpretation, starting with the services and industries that carry your revenue.
- Strengthen external presence across the trusted sources models reference when they assemble an answer.
- Tune website design and user experience alongside the visibility work, because an AI referral that lands on an unclear page still loses the lead.
- Report monthly against the same prompt set, so progress is visible rather than assumed.
Why Choose MacRAE'S as Your Generative Engine Optimization Company
MacRAE’S has supported B2B marketing and information services for over a century and has delivered digital programs for more than 25 years, helping over 20,000 businesses grow online. A team of 70 plus digital specialists serves clients across Canada and the United States from our Mississauga office. We are a certified Google Partner. Our AI-driven generative engine optimization services are validated internally through Scott’s Directories and the Canadian Trade Index before anything reaches a client account, and every marketing program carries our satisfaction guarantee.
See Where You Stand in AI Answers
Ask a generative engine who the leading suppliers in your category are. If your competitors come back and you do not, that gap is fixable. Book a free strategy session with MacRAE’S and we will show you how your brand is represented in AI answers today, what is causing it, and what generative AI optimization services would change over the next two quarters.
Frequently Asked Questions
How is GEO different from traditional SEO?
SEO competes for a position in a list of links. GEO competes to be named and described accurately inside a generated answer.
Which AI platforms do you optimize for?
ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot and Google AI Overviews, with tracking added as new platforms gain buyer adoption.
How long does a GEO program take to show results?
Most industrial accounts see measurable citation changes within three to six months, depending on existing authority and data consistency.
Do we still need SEO alongside GEO?
Yes. Generative engines pull heavily from indexed content, so weak search fundamentals limit what any GEO program can achieve.
How do you measure performance?
Against a fixed prompt set: citation frequency, accuracy of how you are described, and share of answers versus named competitors.
Boost Search Performance Fast with Our GEO Services
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Nabeel Qureshi
5 months ago
MacRAE's represents the pinnacle of digital craftsmanship. For any organization seeking to elevate its online presence with a blend of sophistication and functional excellence, MacRAE'S services are an absolute imperative. They have my highest, most unreserved recommendation.
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Tom Hall
6 months ago
Great SEO/SAO support for our company site. Useful reports. Strategic support and advice. Responsive.
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Richard C. Fernandes
6 months ago
Working with MacRAE’S has completely transformed our online presence. We started with a brand-new website and within a year, we’re now seeing strong growth across all channels and even outranking major platforms like Indeed, LinkedIn, and Monster in our market. The team is strategic, proactive, and results-driven. Highly recommended.
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Bowen Smith
a year ago
We worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with. They partnered with us closely on everything from content creation and SEO strategy to technical improvements, website design, and development. Their team truly took the time to understand our marketing goals and tailor their efforts accordingly. Since working with them, we've seen a clear increase in both traffic and lead performance. It’s refreshing to work with a digital marketing agency that’s not just results-driven but also highly responsive and invested in long-term success. Highly recommend MacRAE’S to any business looking to improve their online presence and generate results!
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Kevin Lee
2 years ago
Working with MacRAE'S Digital marketing team has been a true pleasure! Their team's expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.
Read moreWorking with MacRAE’S has completely transformed our online presence. We started with a brand-new website and within a year, we’re now seeing strong growth across all channels and even outranking major platforms like Indeed, LinkedIn, and Monster in our market. The team is strategic, proactive, and results-driven. Highly recommended.
Read moreMacRAE’s represents the pinnacle of digital craftsmanship. For any organization seeking to elevate its online presence with a blend of sophistication and functional excellence, MacRAE’S services are an absolute imperative. They have my highest, most unreserved recommendation.
Read moreGreat SEO/SAO support for our company site. Useful reports. Strategic support and advice. Responsive.
Read moreWe worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with…
Read moreWorking with MacRAE’S Digital marketing team has been a true pleasure! Their team’s expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.
Read moreWe are very pleased with the excellent service we have received from MacRAE’s and specifically our account manager Deepak. Deepak’s monthly phone calls to update us on our SEO progress, as well as to…
Read moreMacRAE’s has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough…
Read moreIf you need a website and or digital marketing services, MacRAE’S is an excellent choice. The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Read moreDistinctive Solutions Inc. has partnered with MacRAE’s for the past 8 months. Deepak, the Digital Account Manager who is our point of contact is extremely knowledgeable, very professional and responsive. Our team is not very technical so he…
Read moreTerra Greenhouses had an excellent experience using MacRAE’s to improve our SEO rankings over a two year project in several key areas. Many thanks to Lori and the team at MacRAE’s.
Read moreMacRAES’ has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Read moreThe team at MacRAE’s really seems to care about the success of their clients. They work to build long-term, mutually beneficial relationships based on results. Our experience in working with them has been excellent!
Read moreWe (Weldflow Metal Products Limited-Mississauga) have worked with Macrae’s Marketing for all our online marketing requirements. Macrae’s team is highly knowledgeable, professional and works with diligence. We…
Read moreShivender and the MacRAE’s team have been very thorough and professional in their SEO, Web and IT services. We at GTV appreciate the ongoing support and expertise provided and look forward to a successful relationship going forward!
Read moreMacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Read moreThe team at MacRae’s is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to…
Read moreWe are very satisfied with the MacRae SEO and web design team assigned to our business. Our account lead, Sakshi, takes an interest in learning our business and the markets that are important to us. She brings creative solutions to the…
Read moreI have seen tremendous improvement in traffic on my website resulting directly into higher sales for my business by using the services of MacRAE’s marketing. Their team listens to my needs and constantly makes sure that we have the best…
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Lead the AI Search Revolution with Generative Engine Optimization
Generative AI Is Changing How People Find Information. We Make Sure Your Brand Isn’t Just Another Link, but a Trusted Source in Every Ai Summary and Response.
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See how visible your business is in Google, ChatGPT, and beyond, compared to your competitors!
