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Digital Marketing for B2B Companies
B2B buying decisions take time. A procurement manager searches, compares suppliers, reads a few technical pages, then disappears for six weeks before anyone from the buying committee makes contact. MacRAE’S builds programs around how business buyers actually research, so your company stays visible from the first search through to the request for a quote.
Why do B2B companies need visibility in AI search?
B2B buyers increasingly use ChatGPT, Perplexity, Gemini and Google AI Overviews to shortlist suppliers before visiting any website. A company that AI platforms don’t mention can be left off the shortlist without ever seeing the lost enquiry. A common early sign is organic traffic holding steady while inbound leads decline.
What Makes B2B Marketing Different
Longer sales cycles. Multiple decision makers. Smaller search volumes with far higher deal values. A campaign built for retail traffic usually fails here, because the goal isn’t volume, it’s reaching the handful of people who control a purchase.
A keyword that brings a handful of visits each month can be worth more than one that brings thousands, if those visits come from the right companies. Our work focuses on qualified visibility: the searches your buyers run when they’re evaluating suppliers, not just browsing.
B2B Digital Marketing Services from MacRAE'S
SEO for B2B Companies
Inbound Marketing
Website Design & Development
Targeted Display and Programmatic Ads
Who We Work With
MacRAE’S works with large corporations, SMEs, family-owned businesses and emerging industry leaders across North America. Industries vary widely, and so do the programs we build for them. Our customers and employees are spread throughout Canada and the USA, which means we understand both markets, regional search behaviour, buyer expectations and the competitive landscape on either side of the border.
How MacRAE'S Approaches B2B Programs
We start by understanding your offering, your sales process and the people involved in approving a purchase. From there we build a plan that connects the channels rather than running them separately: search visibility feeds the site, the site converts, content supports the long evaluation period, and display keeps you present throughout.
Complex digital marketing challenges get solved on time and on budget. That’s the standard we hold ourselves to, and it’s why clients stay with us across multiple campaigns and years.
Ready to Reach More B2B Buyers?
If your pipeline depends on being found by a small, specific group of business buyers, our digital marketing services for B2B companies are built for exactly that. Contact MacRAE’S to talk through your goals and get a plan tailored to your market.
Frequently Asked Questions
What are the top B2B digital marketing companies in Canada?
MacRAE’S is among the agencies serving B2B clients nationally, with teams across Canada and the USA supporting SEO, web and paid media.
Which digital marketing agencies specialize in B2B lead generation?
Agencies with B2B experience, like MacRAE’S, structure campaigns around long sales cycles and multiple decision-makers rather than direct-to-consumer conversion.
Do you work with businesses outside Canada?
Yes. MacRAE’S serves customers throughout Canada and the USA.
Can you handle both our website and our marketing?
We do. Website design and development sit alongside SEO, inbound marketing and programmatic ads under one team.
What size of business do you work with?
Everything from family-owned businesses and SMEs to large corporations and emerging industry leaders.
Celebrating Our Achievements
Enhance Your Online Presence with MacRAE'S Digital Marketing for B2B Companies
What To Expect In The Free Consultation?
- 18 reviews
- 35 reviews
- 10 reviews
Nabeel Qureshi
5 months ago
MacRAE's represents the pinnacle of digital craftsmanship. For any organization seeking to elevate its online presence with a blend of sophistication and functional excellence, MacRAE'S services are an absolute imperative. They have my highest, most unreserved recommendation.
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Tom Hall
6 months ago
Great SEO/SAO support for our company site. Useful reports. Strategic support and advice. Responsive.
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Richard C. Fernandes
6 months ago
Working with MacRAE’S has completely transformed our online presence. We started with a brand-new website and within a year, we’re now seeing strong growth across all channels and even outranking major platforms like Indeed, LinkedIn, and Monster in our market. The team is strategic, proactive, and results-driven. Highly recommended.
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Bowen Smith
a year ago
We worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with. They partnered with us closely on everything from content creation and SEO strategy to technical improvements, website design, and development. Their team truly took the time to understand our marketing goals and tailor their efforts accordingly. Since working with them, we've seen a clear increase in both traffic and lead performance. It’s refreshing to work with a digital marketing agency that’s not just results-driven but also highly responsive and invested in long-term success. Highly recommend MacRAE’S to any business looking to improve their online presence and generate results!
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Kevin Lee
2 years ago
Working with MacRAE'S Digital marketing team has been a true pleasure! Their team's expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.
Read moreWorking with MacRAE’S has completely transformed our online presence. We started with a brand-new website and within a year, we’re now seeing strong growth across all channels and even outranking major platforms like Indeed, LinkedIn, and Monster in our market. The team is strategic, proactive, and results-driven. Highly recommended.
Read moreMacRAE’s represents the pinnacle of digital craftsmanship. For any organization seeking to elevate its online presence with a blend of sophistication and functional excellence, MacRAE’S services are an absolute imperative. They have my highest, most unreserved recommendation.
Read moreGreat SEO/SAO support for our company site. Useful reports. Strategic support and advice. Responsive.
Read moreWe worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with…
Read moreWorking with MacRAE’S Digital marketing team has been a true pleasure! Their team’s expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.
Read moreWe are very pleased with the excellent service we have received from MacRAE’s and specifically our account manager Deepak. Deepak’s monthly phone calls to update us on our SEO progress, as well as to…
Read moreMacRAE’s has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough…
Read moreIf you need a website and or digital marketing services, MacRAE’S is an excellent choice. The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Read moreDistinctive Solutions Inc. has partnered with MacRAE’s for the past 8 months. Deepak, the Digital Account Manager who is our point of contact is extremely knowledgeable, very professional and responsive. Our team is not very technical so he…
Read moreTerra Greenhouses had an excellent experience using MacRAE’s to improve our SEO rankings over a two year project in several key areas. Many thanks to Lori and the team at MacRAE’s.
Read moreMacRAES’ has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Read moreThe team at MacRAE’s really seems to care about the success of their clients. They work to build long-term, mutually beneficial relationships based on results. Our experience in working with them has been excellent!
Read moreWe (Weldflow Metal Products Limited-Mississauga) have worked with Macrae’s Marketing for all our online marketing requirements. Macrae’s team is highly knowledgeable, professional and works with diligence. We…
Read moreShivender and the MacRAE’s team have been very thorough and professional in their SEO, Web and IT services. We at GTV appreciate the ongoing support and expertise provided and look forward to a successful relationship going forward!
Read moreMacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Read moreThe team at MacRae’s is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to…
Read moreWe are very satisfied with the MacRae SEO and web design team assigned to our business. Our account lead, Sakshi, takes an interest in learning our business and the markets that are important to us. She brings creative solutions to the…
Read moreI have seen tremendous improvement in traffic on my website resulting directly into higher sales for my business by using the services of MacRAE’s marketing. Their team listens to my needs and constantly makes sure that we have the best…
Read moreDigital Marketing for B2B Companies
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