Should a Business Focus on Traffic or Leads?

January 1, 2017 PPC Management

Specific to online marketing, many business owners want to know whether traffic or leads are more effective in building a strong internet presence. If you are getting ready to launch a new website or an online marketing SEO campaign, you need to know the answer to this question. Many businesses actually focus on driving traffic to their websites, but leads are actually the more important strategy of the two.

Especially when leads are targeted to a specific audience and then cultivated, they can be extremely effective. If you need help in developing good leads for your business, a pay-per-click company in Toronto can help. In addition, this company can offer you valuable insight into all of the different SEO strategies used to achieve success.

To drive solid leads to your company, you need to first evaluate your website. While this is true for all site owners, it is especially important if you have not made any recent updates to the site. By evaluating your website, a reputable Toronto SEO agency can offer viable solutions for increasing the volume of buying customers.

Optimising your website involves a few easy steps. As part of your SEO strategy, you need to target local keywords and write compelling blogs. In addition, making your website mobile-friendly is critical, considering the millions of people who rely on mobile devices to connect to the internet. You also need to have your website listed on relevant directories as well as social media platforms.

Reviewing your current inbound marketing efforts is also important. Because this is one area in which many online business owners struggle, you can always rely on the services of an inbound marketing agency. That way, the services needed to cultivate the exact types of leads wanted are utilised.

For a long time, inbound marketing was a huge part of traditional marketing campaigns, including direct mail. Today, this same marketing strategy is highly effective in getting more qualified leads to your website but at a more affordable price. To have this type of marketing strategy implemented into your website, you want to use the services of an inbound marketing firm. This makes it possible for your brand to meet your targeted audience when and where they are.

Creating quality content that coordinates with your customers’ interests is exactly what inbound marketing accomplishes. With this strategy, your customers will focus on your offers more. Because your offers are aligned with relevancy, your leads are more likely to make a purchase from your business.

Remember to share ideas in carefully-written blogs, while at the same time taking full advantage of visual content. Quickly, your audience will recognise your business as being one of authority. Social media is also a key solution for driving a larger number of qualified leads to your site.

Instead of struggling to put all of the pieces of SEO together on your own, we can help. MacRAE’S provides a host of optimisation and marketing solutions that can be catered to your business. You can view a complete list of the services that we provide on our website or call us to speak with a team expert.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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