Should a Business Focus on Traffic or Leads?

January 1, 2017 PPC Management

Specific to online marketing, many business owners want to know whether traffic or leads are more effective in building a strong internet presence. If you are getting ready to launch a new website or an online marketing SEO campaign, you need to know the answer to this question. Many businesses actually focus on driving traffic to their websites, but leads are actually the more important strategy of the two.

Especially when leads are targeted to a specific audience and then cultivated, they can be extremely effective. If you need help in developing good leads for your business, a pay-per-click company in Toronto can help. In addition, this company can offer you valuable insight into all of the different SEO strategies used to achieve success.

To drive solid leads to your company, you need to first evaluate your website. While this is true for all site owners, it is especially important if you have not made any recent updates to the site. By evaluating your website, a reputable Toronto SEO agency can offer viable solutions for increasing the volume of buying customers.

Optimising your website involves a few easy steps. As part of your SEO strategy, you need to target local keywords and write compelling blogs. In addition, making your website mobile-friendly is critical, considering the millions of people who rely on mobile devices to connect to the internet. You also need to have your website listed on relevant directories as well as social media platforms.

Reviewing your current inbound marketing efforts is also important. Because this is one area in which many online business owners struggle, you can always rely on the services of an inbound marketing agency. That way, the services needed to cultivate the exact types of leads wanted are utilised.

For a long time, inbound marketing was a huge part of traditional marketing campaigns, including direct mail. Today, this same marketing strategy is highly effective in getting more qualified leads to your website but at a more affordable price. To have this type of marketing strategy implemented into your website, you want to use the services of an inbound marketing firm. This makes it possible for your brand to meet your targeted audience when and where they are.

Creating quality content that coordinates with your customers’ interests is exactly what inbound marketing accomplishes. With this strategy, your customers will focus on your offers more. Because your offers are aligned with relevancy, your leads are more likely to make a purchase from your business.

Remember to share ideas in carefully-written blogs, while at the same time taking full advantage of visual content. Quickly, your audience will recognise your business as being one of authority. Social media is also a key solution for driving a larger number of qualified leads to your site.

Instead of struggling to put all of the pieces of SEO together on your own, we can help. MacRAE’S provides a host of optimisation and marketing solutions that can be catered to your business. You can view a complete list of the services that we provide on our website or call us to speak with a team expert.