SEO For Small Businesses

Digital Marketing For Small B2B Companies

Small business is the backbone of the Canadian economy. As recently as 2015, a full 70 percent of the Canadian labour force was employed by small business. On the other hand, large numbers of small business fail in the first year.

The reasons are typical: inexperienced business owners, no business plan, no capital or funding, or it was simply a bad idea. For owners who are in it for the long haul, having a good ally to provide strategic help, it’s important to connect with a company like MacRAE’S, an established company offer digital marketing for small business.

Marketing is a key component of operating a successful small business. Too many companies refuse to spend money on marketing until they find themselves ironically advertising their going out of business sales. Marketing is vital, and so is knowing how to do it properly. The digital age presents many marketing challenges for businesses tied to traditional thinking; as a result, they make common mistakes, like ignoring the mobile market, focusing on too many social media channels, failing to optimize their websites, or not understanding the benefits of content marketing. When they do spend, they rely on traditional print, outdoor and broadcast media while often ignoring emerging digital platforms and opportunities.

Investing in a company that provides SEO services for small businesses is just one step for small businesses looking to improve their marketing and grow their brand. MacRAE’S offers a full menu of digital marketing for B2B businesses and sales teams looking to gain a competitive edge. They’re a B2B SEO agency that can help any business with B2B SEO services, along with these other important services:

  • Website Design & Development (alone)
  • Website Design & Development with one time or ongoing SEO
  • SEO + Google Ads (PPC) + Retargeting
  • Website Design & Redesign (alone)
  • E-Commerce Digital Marketing
  • E-Commerce Development

There are few businesses that are going to attract the website traffic necessary for survival without investing in marketing. Financial hurdles are a primary reason why small businesses fail, but it is an important investment. Spending it with a company known for digital marketing for small business is simple good business. The team at MacRAE’S can meet with your business, do a complete 360 analysis of your primary marketing needs, and then get to work improving your website, your digital traffic and your brand awareness. Show your business acumen as a manger by choosing the right company to help you develop effective marketing strategy. Choose MacRAE’S.

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Frequently Asked Questions

What SEO marketing strategy do you have in mind for my dental practice?
Ultimately it depends on where you and your website are at. To begin we do an audit of your website and have a consultation with you to talk about goals and previous SEO strategies. We learn about your practice’s priorities and the services you offer. We develop a keyword strategy that’s going to drive traffic to your website. We use location-based keywords to boost your local profile and catch the attention of potential new clients. Dentists have been seeing great results from our integrated marketing techniques. Some websites need a complete overhaul, and some only need keywords incorporated into the content. Wherever your website is at, we’re ready to take on all your SEO needs.
Why do dentists need local SEO?
Local SEO lets your clinic take advantage of increased visibility within your area. This is essential because after searching for local businesses on Google, 72% of consumers will visit a store within ten kilometers of their location.
What do dentists look for in SEO?
Some common metrics that dentists use to gauge their SEO results include, new patient registrations, how many patients come back regularly (although only your expert dental skills can secure that!), and whether the practice has had inquiries about the unique services being promoted. From an SEO perspective we identify high quality keywords and put our efforts behind moving you up the search engine rankings, and driving quality traffic to your site.
Why does my practice need an online presence?
The world is more online than ever these days, and having a strong digital presence is a necessity for businesses in any industry. On the front end, practices benefit greatly by having online tools such as appointment booking, patient intake forms, and online payment methods directly on the website as clients can complete everything they need to manually and remotely. On the backend, your website needs the right keywords, redirections, and meta tools to ensure you rank high on the search engine algorithms. SEO efforts take blood, sweat, and tears (mostly ours!), but drive high quality traffic to your website

Contact us and let us show you why our clients have so much success.