SEO For Small Businesses

Digital Marketing For Small B2B Companies

Small business is the backbone of the Canadian economy. As recently as 2015, a full 70 percent of the Canadian labour force was employed by small business. On the other hand, large numbers of small business fail in the first year.

The reasons are typical: inexperienced business owners, no business plan, no capital or funding, or it was simply a bad idea. For owners who are in it for the long haul, having a good ally to provide strategic help, it’s important to connect with a company like MacRAE’S, an established company offer digital marketing for small business.

Marketing is a key component of operating a successful small business. Too many companies refuse to spend money on marketing until they find themselves ironically advertising their going out of business sales. Marketing is vital, and so is knowing how to do it properly. The digital age presents many marketing challenges for businesses tied to traditional thinking; as a result, they make common mistakes, like ignoring the mobile market, focusing on too many social media channels, failing to optimize their websites, or not understanding the benefits of content marketing. When they do spend, they rely on traditional print, outdoor and broadcast media while often ignoring emerging digital platforms and opportunities.

Investing in a company that provides SEO services for small businesses is just one step for small businesses looking to improve their marketing and grow their brand. MacRAE’S offers a full menu of digital marketing for B2B businesses and sales teams looking to gain a competitive edge. They’re a B2B SEO agency that can help any business with B2B SEO services, along with these other important services:

  • Website Design & Development (alone)
  • Website Design & Development with one time or ongoing SEO
  • SEO + Google Ads (PPC) + Retargeting
  • Website Design & Redesign (alone)
  • E-Commerce Digital Marketing
  • E-Commerce Development

There are few businesses that are going to attract the website traffic necessary for survival without investing in marketing. Financial hurdles are a primary reason why small businesses fail, but it is an important investment. Spending it with a company known for digital marketing for small business is simple good business. The team at MacRAE’S can meet with your business, do a complete 360 analysis of your primary marketing needs, and then get to work improving your website, your digital traffic and your brand awareness. Show your business acumen as a manger by choosing the right company to help you develop effective marketing strategy. Choose MacRAE’S.

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Frequently Asked Questions

Why is Digital Marketing and SEO particularly helpful for small businesses?
With a small business you don’t have the kind of brand recognition that will have potential customers searching you by name, so instead you have to get found through keywords that customers look up on search engines. If you’ve ever typed in ‘xyz near me’ in a search engine, the results that you see are a result of those company’s SEO efforts. The vast majority of customers use choose from one of the businesses showing in the top 5 search results, and SEO programs are designed to push your business up the rankings on keywords relevant to your business.
What can I do to market my small business online?
A robust digital marketing and SEO strategy are the best ways to promote your business online. Being in the top 5 results of search engine algorithm results is how most new clients will find your website and services. Once you have a firm basis in your local SEO and keyword rankings, marketing campaigns like retargeting ads and pay-per-click (PPC) ads can be created and maintained by your digital marketing partner.
How can I check the ROI on my small business digital marketing services?
If your digital marketing agency is doing their job for you properly, you should be able to track your ROI without too much trouble. Google Analytics and other metric tools allow you to accurately track, monitor and quantify the success of your campaign with keyword tracking, analytics, CPCs, and site traffic. Digital marketing is the only marketing that is the only one that allows you to create a funnel for relevant traffic. At MacRAE’S we have monthly SEO reporting calls to go over monthly statistics, all of our SEO activities, and the leads that have come through your website that month.
Can digital marketing services increase online sales?
Yes, digital marketing services can increase the number of leads and sales your business gets! By improving your website’s rankings you’ll get more traffic, and more chances to get customers to buy your products or services. Digital marketing services can also help optimize your e-store to give customers a smooth and streamlined purchasing process.

Contact us and let us show you why our clients have so much success.