What are SEO Algorithm Updates?
As a business owner, you likely are familiar with search engine optimization. Search engines, like Google, require frequent updates to keep up with modern technology, as well as to improve the way search results are ranked. Google’s SEO algorithm updates multiple times in a year, usually with three major updates and several smaller ones. These updates are necessary to weed out spam and make sure only the best results appear on top. A digital marketing company in Toronto can help you make sense of SEO algorithms.
If your business is looking to boost your SEO ranking, you should consider hiring a digital marketing company in Toronto like MacRAE’S. By partnering with a digital marketing company, in Toronto you can let them handle updating your website and SEO strategy in accordance with the algorithm updates so that you don’t have to worry about it. Understanding what SEO algorithm updates are and how they work is important if you want your SEO rankings to go up.
What is an SEO Algorithm?
An SEO algorithm is, “a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page.” Simply, SEO algorithms are processes you use to optimize your content for search engines.
SEO algorithms are regularly updated to improve search engine results. New websites are created daily, and search engine bots must crawl through thousands of websites in a matter of seconds to find any that match your query.
Google Algorithm Updates
Some of the algorithm updates Google has had include:
- Panda Update
- Penguin Update
- RankBrain Update
Panda UpdateThe Panda update was designed to make it easier for the algorithm to determine the trustworthiness and relevance of websites that match the search query. The Panda update also penalized websites with low-quality and spam-like content. Websites that contain original, relevant information were rewarded with better SEO rankings, while websites that are not very useful or contain copied content received a lower ranking.
Penguin UpdateThe Penguin update was similar to the Panda update, but it focused on targeting good-quality links inside web pages. Websites were penalized if they were spamming low-quality links to artificially boost their rankings.
RankBrain UpdateThe last update to mention is the RankBrain update. RankBrain is an update that serves the highest-quality matching result as per the searcher’s query. RankBrain is considered Google’s third most important ranking factor. It is, at its core, an artificial intelligence system. It learns and remembers data from previous Google searches to improve how the algorithm functions.
Digital Marketing Services in Toronto
MacRAE’S is a top digital marketing agency in Toronto. We are experts at working with algorithm updates, and we can help your website appear higher in online searches. We provide you with keyword-rich content that will attract your target audience. Contact MacRAE'S today to learn more!