What are SEO Algorithm Updates?

Digital Marketing Strategy Search engine optimization SEO Practices

March 15, 2022 SEO

As a business owner, you likely are familiar with search engine optimization. Search engines, like Google, require frequent updates to keep up with modern technology, as well as to improve the way search results are ranked. Google’s SEO algorithm updates multiple times in a year, usually with three major updates and several smaller ones. These updates are necessary to weed out spam and make sure only the best results appear on top. A digital marketing company in Toronto can help you make sense of SEO algorithms.

SEO Rankings

If your business is looking to boost your SEO ranking, you should consider hiring a digital marketing company in Toronto like MacRAE’S. By partnering with a digital marketing company, in Toronto you can let them handle updating your website and SEO strategy in accordance with the algorithm updates so that you don’t have to worry about it. Understanding what SEO algorithm updates are and how they work is important if you want your SEO rankings to go up.

What is an SEO Algorithm?

An SEO algorithm is, “a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page.” Simply, SEO algorithms are processes you use to optimize your content for search engines.

SEO algorithms are regularly updated to improve search engine results. New websites are created daily, and search engine bots must crawl through thousands of websites in a matter of seconds to find any that match your query.

Google Algorithm Updates

Some of the algorithm updates Google has had include:

  • Panda Update
  • Penguin Update
  • RankBrain Update

Panda Update

The Panda update was designed to make it easier for the algorithm to determine the trustworthiness and relevance of websites that match the search query. The Panda update also penalized websites with low-quality and spam-like content. Websites that contain original, relevant information were rewarded with better SEO rankings, while websites that are not very useful or contain copied content received a lower ranking.

Penguin Update

The Penguin update was similar to the Panda update, but it focused on targeting good-quality links inside web pages. Websites were penalized if they were spamming low-quality links to artificially boost their rankings.

RankBrain Update

The last update to mention is the RankBrain update. RankBrain is an update that serves the highest-quality matching result as per the searcher’s query. RankBrain is considered Google’s third most important ranking factor. It is, at its core, an artificial intelligence system. It learns and remembers data from previous Google searches to improve how the algorithm functions.

Digital Marketing Services in Toronto

MacRAE’S is a top digital marketing agency in Toronto. We are experts at working with algorithm updates, and we can help your website appear higher in online searches. We provide you with keyword-rich content that will attract your target audience. Contact MacRAE'S today to learn more!

Demetrois Alafogiannis
Demetrois Alafogiannis
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Franco DiGiovanni
Franco DiGiovanni
Good quality SEO work for my website. Monthly reports on activities comprehensive but a little complex for a non-SEO person to understand.
Jeff Wiseman
Jeff Wiseman
Great company! I would highly recommend. The value that they can bring to your organization is worth every penny. Deepak and Rob should get special mention as they have made this journey into SEO for my business very easy. Thank you both!
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