While the world of marketing is constantly evolving, it experienced an incredible amount of change because of the pandemic. Innovation is key to survival. In the digital age, increasing your reach and size of your digital footprint is critical to staying relevant and to keep your dental practice growing. There are a variety of methods that can impact digital marketing for dentists.

How to Market a Dentist Office

It is important to do research before depleting your marketing budget. It has become more important than ever to utilize digital marketing techniques in order to better reach potential customers.

Below are seven methods to better utilize digital marketing for dentists:

1. Stop Being Reactionary
2. Understand Marketing Styles
3. Realistic Expectations About Budget
4. Know the Value of New Patients
5. Compare You to You
6. Test and Adjust
7. Marketing is a Team Effort

Marketing is always a work in progress. Some things work better than others. It is important to be willing to try different methods to determine what is the most impactful to your practice. Return on investment is an important measure to consider and keep in mind.

Use surveys from existing and new customers to find out how they heard about your business and what brought them in. This data can prove invaluable as you navigate your marketing efforts.

When one type of marketing does not work, don’t be afraid to adjust it and change the methods you use. Only by being patient and resolute, can you hope to find the best marketing tools to best represent your dental practice.

SEO for Dental Offices

Search Engine Optimization (SEO) is what brings your dental practice to the top of the search results. There are a number of factors affecting your listing.

The biggest impacting factors are listed below:

• Geographic Distance
• Business Prominence
• Relevance

Relevance

To be considered more relevant than another business in the same sector, your brand needs to be relevant to the keyword term someone is searching. How is this determined? Simple. The search string entered will match information listed in your business profile on Google.

Distance

This is the distance between the searcher’s geographic location and the business’s location.

Prominence

How well-known your business is in the local community can mean a lot. This information is gathered through publications, articles, links, and business directories and how often the name of your business appears. This can also raise or lower your local business ranking, depending upon how prominent your branding is.

Ways to Improve SEO

• Build Local Mentions
• Optimize Business Profile Listing on Google
• Get Reviews on Review Sites
• Monitor Business Reviews
• Make Business Website Mobile-Friendly

If you need help to hone your marketing techniques, look no further than MacRAE’S. Reach out today.

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MacRAE'S