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Standing Out in a Competitive Market: How AT Sensors is Navigating the AI Era

  18:23

On a recent episode of the MacRAE’S Growth Challenge Podcast, Gretchen Alper from AT Sensors opened up about the unique challenges of competing in the 3D measurement technology market. As someone leading the company’s US operations, Gretchen shared practical insights on how a smaller player can differentiate itself against industry giants while adapting to the AI revolution transforming how customers find and evaluate solutions.

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From Online to Everywhere: How Obvi Scaled from D2C to 20,000 Retail Doors

  16:05

When Obvi launched in 2019, they had a simple but powerful mission: make supplements fun again. What started as a direct-to-consumer collagen brand with bold flavors and eye-catching packaging has evolved into a retail powerhouse with presence in 20,000 doors across 12 major retailers.

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How Assett Transforms Female Founders Through Strategic Branding

  14:48

In a recent conversation with Joyce Padilla, CEO of Assett, we explored how this innovative marketing and brand agency has been helping businesses protect and optimize their valuable assets for over 15 years. Joyce shared insights into Assett’s unique approach to brand transformation and how strategic partnerships have enhanced their service offerings.

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How manucan is Revolutionizing Manufacturing Careers in Ontario

  12:38

In this edition of the MacRAE’S Client Spotlight series, we highlight the innovative businesses we partner with. Today, we feature Richard Fernandes, CEO of manucan, a manufacturing career marketplace that’s transforming how job seekers and employers connect in Ontario’s manufacturing sector.

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How CharterWire Is Redefining Growth in Modern Manufacturing

  25:39

In a recent episode of MacRAE’S Growth Challenge Podcast, we sat down with Brad Davis, the sales and marketing leader at CharterWire, a 90-year-old steel converter based in Milwaukee, Wisconsin. What emerged from our conversation was a fascinating look into how mature manufacturing companies are adapting to stay competitive in an era of digital transformation, offshore competition, and changing trade policies.

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Navigating the Technology Revolution in Retail Manufacturing: Insights from Icon Fixtures

  31:40

On a recent episode of MacRAE’S Growth Challenge Podcast, host Maria sat down with RJ Lincoln, who heads business development at Icon Fixtures, a St. Louis-based fixture manufacturer serving high-fashion retail clients. With decades of experience in the industry, RJ offers a unique perspective on how traditional businesses can adapt and thrive in this new era.

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How Comptus Grew International Sales from 7% to Over 50% Through Digital Marketing

  9:01

Andrew White here, President of Comptus, a leading manufacturer of environmental and industrial sensors. We create technology that helps companies monitor everything from air quality to industrial processes. It’s specialized work, and for years, relied heavily on traditional methods to connect with potential customers.

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Client Spotlight: How Canada Metal Maintains Leadership After 140 Years

  15:22

In this client spotlight, we sit down with Tom Hall, the company’s president, to explore how this family-owned business maintains its competitive edge while expanding its digital presence through a strategic partnership with MacRAE’S.

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Client Spotlight: How Canadian Shade Doubled Leads While Cutting Google Ad Spend in Half

  18:46

When Chris Adams started Canadian Shade ten years ago, he never imagined he’d one day cut his six-figure Google advertising budget in half while simultaneously increasing leads by 40%. But that’s exactly what happened after partnering with MacRAE’S for digital marketing services.

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How Real-Time Robotics is Democratizing Industrial Automation

  24:25

In a recent conversation, Ville Lehtonen, VP of Product at Real-Time Robotics, revealed how his company is tackling one of automation’s most persistent barriers: the prohibitive cost of robot programming.

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