Google's Martin Splitt Advises Against Redirecting 404s to Homepage - MacRAE'S

Google’s Martin Splitt Advises Against Redirecting 404s to Homepage

Google’s Martin Splitt Advises Against Redirecting 404s to Homepage

Mar 10, 2025

Martin Splitt, a developer advocate at Google, has cautioned against redirecting 404 error pages to the homepage. He emphasizes that such redirects can confuse users and search engines, potentially harming a site’s SEO performance. Instead, it’s recommended to serve a proper 404 page to indicate the content is unavailable.

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