Google Shifts Traffic from Web Search to Discover for News Publishers - MacRAE'S

Google Shifts Traffic from Web Search to Discover for News Publishers

Google Shifts Traffic from Web Search to Discover for News Publishers

Sep 16, 2024

A recent analysis by Newzdash reveals that Google is sending more traffic to news publishers through Google Discover, while traffic from traditional Google Search has declined. The study, covering 8.1 billion clicks across hundreds of publishers, shows a 14% increase in traffic from Discover and a 10% drop in traffic from Google Web Search. This shift emphasizes the growing importance of Discover in driving traffic for news publishers. Businesses offering Search Engine Optimization Services should focus on optimizing content for Discover as part of their strategy, alongside traditional search traffic enhancements to maintain visibility.

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