Google Opens Search Console Social Reporting to Everyone

Google has expanded its Search Console social reporting feature to all eligible users, giving marketers and creators broader visibility into how their social content performs in Google Search. Users can now track impressions, clicks, queries, and engagement for supported platforms, helping connect SEO and social media performance within a single reporting interface. The rollout reflects Google’s increasing focus on content discovery beyond traditional websites. Businesses can use these insights to identify high-performing social posts, refine content strategies, and understand how audiences discover their brand through Search. The update reinforces the growing relationship between search visibility and social media presence.