St. Jude’s Academy
St. Jude’s Academy is a private JK to Grade 12 school in Mississauga, Ontario. Founded in 2006, the school has grown steadily and recently expanded its programming to include high school grades. St. Jude’s is known for its strong academic programs and student life experience, serving families across Mississauga who are looking for a private education for their children.
The Challenges
Head of School Aaron Sawatsky met with MacRAE’S to discuss the school’s marketing goals. As a relatively new school, St. Jude’s wanted to increase both its brand awareness and its student enrolment, with a particular focus on filling its newly added high school grades.
Solutions Provided by MacRAE’S
- We delivered a full suite of digital products as part of a complete Inbound Marketing program.
- We launched an SEO program to improve the website’s rankings in search engines and drive more traffic to the site.
- We launched a new blog to attract the right audience: parents researching the private school sector.
- We produced ebooks for the Awareness and Consideration stages of the buyer’s journey to educate parents.
- We nurtured these parents through the funnel until they were ready to sign up for a school tour.
- We supported the program with Chat, Call Tracking, Retargeting, Website Design and Content Marketing.
Keywords Ranking Improvement:
The Results
We recognize that many private schools haven't embraced the concept of inbound marketing, so we saw an opportunity to differentiate ourselves while increasing our student body to grow our school.
Aaron Sawatsky Head of School
