This is imposed by a Google reviewer after identifying practices on your website that go against Google’s guidelines, such as using black-hat SEO tactics, spammy backlinks, or duplicate content. A manual penalty can cause a drastic drop in your website’s rankings.
This occurs automatically when Google’s algorithms detect issues with your website, such as poor-quality content, unnatural link profiles, or over-optimization. Algorithmic penalties are typically the result of updates to Google’s search algorithms, such as Panda, Penguin, or Core updates.
Both types of penalties can severely impact your website’s visibility, leading to reduced traffic and lost revenue. Recovering from these penalties requires a detailed analysis and corrective actions.
