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Professional Ecommerce SEO Services

Ranking on Google is only half the battle—getting clicks that convert is where real ecommerce growth happens. That’s where MacRAE’S steps in. As a trusted ecommerce SEO company in North America with over 20 years of experience, we develop data-driven strategies that help your store attract the right traffic and turn it into sales. Our approach is built for online retailers who want more than just visibility—they want measurable business results.

Ecommerce SEO focuses on optimizing your online store to appear higher in search results when shoppers search for your products. It involves refining technical elements like site speed and structure, optimizing product and category pages with buyer-focused keywords, creating content that supports purchase decisions, and building credible backlinks. Whether you’re selling on Shopify, WooCommerce, Magento, or a custom platform, our ecommerce SEO services ensure your site ranks well, loads quickly, and delivers a seamless shopping experience—so you attract visitors as well as turn them into loyal customers.

How to win over your audience and outperform competitiors?

Our Ecommerce SEO Services

Enhance your online store’s performance with our specialized ecommerce SEO services. We focus on comprehensive strategies that not only increase your site’s visibility but also improve engagement and conversion rates. Here’s a closer look at the specific services we provide:

Keyword Research and Optimization

We focus on keyword research that aligns with your product offerings and buyer journey, because showing up in search is only valuable if it attracts the right kind of traffic.

On-Page SEO

Your ecommerce website’s product and category pages are fully optimized to drive visibility and sales. From metadata to internal links, we fine-tune it all for both search engines and shoppers.

Technical SEO

Site speed, mobile usability, and crawlability aren’t just nice-to-haves. They’re essential. Our technical SEO services ensure your ecommerce site is built to perform, rank, and grow.

Content Marketing

From informative blog posts to SEO-friendly buying guides and FAQs, we create content that brings in traffic and helps users convert. It’s not just about keywords—it’s about building trust with every visit.

Link Building

We help your ecommerce site earn high-quality backlinks from reputable sources in your niche. This boosts your domain authority and helps you outrank competitors in search results.

User Experience Optimization

SEO isn’t a one-and-done deal. We track performance, stay ahead of algorithm updates, and refine your ecommerce SEO strategy so your results keep getting better over time.

Why Choose MacRAE’S for Ecommerce SEO Services?

If your product pages aren’t getting clicks, your SEO agency isn’t doing enough. Most ecommerce stores in North America lose thousands in missed revenue due to slow sites, weak keywords, and poor optimization. MacRAE’S is here to change that. We bring 20 years of results-focused SEO built for ecommerce success. Here’s how we help you win:

Comprehensive Ecommerce SEO Strategy

We don’t just optimize for keywords—we create a full-funnel ecommerce SEO strategy that includes technical SEO, product page enhancements, site architecture, and content that drives buyer intent.

Technical SEO for Ecommerce Sites

Slow load times, crawl issues, and broken links hurt sales. We fix the backend with smart, scalable technical SEO for ecommerce websites across platforms like Shopify, WooCommerce, and Magento.

Revenue-Focused Keyword Targeting

We research and target high-converting keywords specific to your products and categories, helping your store show up when shoppers are ready to buy—not just browse.

Ongoing Reporting That Tracks Real ROI

Our ecommerce SEO services include transparent monthly reports that tie rankings and traffic to actual revenue, so you always know what’s working.

Optimized Product & Category Pages

We fine-tune every element of your product and category pages—from meta tags to descriptions—to help them rank higher and convert better.

SEO That Scales With Your Growth

Whether you’re launching new product lines or expanding into new markets, our scalable ecommerce SEO solutions grow with your business goals.

Elevate Your Ecommerce Strategy with SEO Expertise from MacRAE’S

As your journey with MacRAE’S continues, remember that choosing us is more than just a contractual relationship; it’s a strategic partnership with one of the leading ecommerce SEO agencies focused on the markets of North America. Our commitment to your success is reflected in every aspect of our ecommerce SEO packages, designed to cater uniquely to the intricacies of your business across North American borders. With a client-centered approach, we ensure that the SEO for your ecommerce website is handled with the utmost precision and professionalism. By collaborating with one of the most experienced ecommerce SEO companies, you are positioning your online store to thrive in the highly competitive digital landscapes of North America.

The integration of our SEO for ecommerce business strategies into your marketing plan is not just about achieving short-term gains but about setting the foundation for sustainable and significant growth across these key markets. Our ecommerce SEO services are crafted to transform your online presence, driving both traffic and conversions in North America. Let us help you unlock the full potential of your ecommerce business, ensuring it not only meets but exceeds the expectations of today’s savvy North American consumers. Choose MacRAE’S and experience the difference that expert and ethical SEO can make in expanding your market reach and enhancing your online authority in North American markets.

Ready to Grow with Smarter Ecommerce SEO?

At MacRAE’S, we don’t just help you rank—we help you convert, scale, and compete. Whether you’re running a niche store or managing a complex ecommerce operation, our SEO strategies are tailored to meet your goals and move your business forward. From technical optimization to long-term content planning, we bring everything together to make your store work harder—and smarter—for you.

Still have questions? We’ve got answers.

Case Studies

TCH

+210%

Organic Traffic

+170%

Direct Traffic

Ever since our team has started working with MacRAE’S, we have seen lasting results. The team’s expertise in SEO resulted in us exceeding our traffic goals, developing a reliable digital footprint, and increased brand exposure for both our Canadian and USA customers. At MacRAE’S, SEO isn’t just a task; it’s a commitment to excellence.

Canadian Shade

+211%

Organic Traffic

+198%

Direct Traffic

Thanks to MacRAE’S, our online presence has soared. Their team is great at handling website design and development, and they implemented a great SEO strategy that has significantly boosted traffic, rankings, and leads.

Comptus

146%

Organic Traffic

227%

Direct Traffic

MacRAE’S has provided us with a customized SEO program which gives us the confidence that our digital marketing is in the right hands. It is essential to identify a partner such as MacRAE’S, who you can trust to help grow your business.

Frequently Asked Questions

What should I look for in an ecommerce SEO agency?

Look for an agency with proven experience in ecommerce SEO, platform-specific knowledge (like Shopify or Magento), a focus on revenue, not just traffic, and transparent reporting. Bonus if they offer custom strategies rather than one-size-fits-all packages.

How long does ecommerce SEO take to show results?

It typically takes 3 to 6 months to see noticeable improvements in rankings and traffic, depending on your competition, site structure, and content quality. Ecommerce SEO is a long-term investment that delivers sustainable growth.

Is ecommerce SEO worth it for small businesses?

Absolutely. Whether you’re a niche store or scaling up, ecommerce SEO helps you attract high-intent traffic without constantly paying for ads. It levels the playing field and builds visibility over time.

How much do ecommerce SEO services cost?

Pricing varies based on the size of your store, the number of products, and the scope of services. At MacRAE’S, we offer scalable packages tailored to your business needs and growth stage.

What’s the difference between ecommerce SEO and regular SEO?

Ecommerce SEO is specialized. It focuses on product pages, category structure, schema markup, and optimizing hundreds (or thousands) of listings—something general SEO often overlooks.

Can ecommerce SEO help reduce cart abandonment?

Indirectly, yes. By improving your search visibility and user experience, customers are more likely to land on the right product pages and move smoothly through the funnel, reducing drop-offs.

Do ecommerce SEO strategies work for B2B online stores?

Definitely, B2B ecommerce requires targeting long-tail, industry-specific keywords and optimizing for both search engines and decision-makers. MacRAE’S specializes in B2B SEO strategies that attract qualified leads and support complex sales cycles.

How can I get my online store to rank higher?

With ecommerce SEO services from MacRAE’S. We optimize your store’s structure, keywords, and content to help you climb rankings and increase sales.

What platforms does MacRAE’S support for ecommerce SEO?

We offer ecommerce SEO services for Shopify, WooCommerce, Magento, BigCommerce, and custom-built platforms. Each strategy is tailored to your platform’s structure and capabilities.

Does MacRAE’S offer ongoing support or one-time SEO fixes?

Both. We offer full-service ongoing SEO campaigns as well as project-based support for audits, speed optimization, technical fixes, or content refreshes—whatever your ecommerce site needs.

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Accelerate Growth for Your Company with Our Ecommerce Digital Marketing Services

Book a Free Consultation

What To Expect In The Free Consultation?

What Our Clients Say About Us?

5.0

18 reviews
4.8

30 reviews
5.0

10 reviews

"Their managers were extremely knowledgeable, professional, and responsive."

Renuka Harracksingh

Director of Business Operations

Distinctive Solutions
"They do a great job of keeping me updated and every task on track."

Drew Barnes

Web Dev & Digital Marketing Head

TurnUp Local
"It's so nice to be understood and see the project come to life exactly the way I envisioned."

Christine McAniff

Director of Marketing

Kimre Clean Air
"They understood our requirements well."

Parthavi Zaveri - Patel

Marketing Specialist

Pathway Communications
"The end result exceeded our expectations."

Michael Grimes

Director of Marketing

MGA International Logistics
"We are extremely happy with their services."

Casey McDonald

Sales & Marketing Manager

Consolidated Laundry Machinery
"We're impressed by their efficiency."

Max Beairsto

President

EVCOR
"Their team is dedicated in every aspect."

Stephen Didio

General Manager

Introtek International
"They were flexible and reactive to our needs. They were happy to support in any way possible."

Steve Willis

President

Global Technology Ventures Inc
"I wouldn't hesitate to recommend MacRAE'S to any company looking to drive more qualified traffic to their site."

Matthew Brown

President

Essential Skills
"They know exactly how to speak to the internet to get us results."

Cassandra Lea Wilson

Administrative Systems Engineer

Wilson Chemical Innovations
"Their willingness to go above and beyond to make their customers want to come back was impressive."

Ottmar Brandau

Director of Marketing & Advertising

Pet All Manufacturing
"They knew their business and delivered on their commitments."

Andrew White

President

Comptus

"Shivender and the MacRAE'S team have been very thorough and professional in their SEO, Web and IT services. We at GTV appreciate the ongoing support and expertise provided and look forward to a successful relationship going forward!"

Steve Willis

President

Global Technology Ventures Inc.
"We were very pleased with the finished website and the process to get there. The entire staff at MacRAE'S was very knowledgeable and responsive. They continue to manage our site with updates and changes without any issue. Very satisfied with all aspects!"

Stephen DiDio

General Manager

Introtek International
"Distinctive Solutions Inc. has partnered with MacRAE'S for the past 8 months. Deepak, the Digital Account Manager who is our point of contact is extremely knowledgeable ,very professional and responsive. Our team is not very technical so he took the time to explain how things work behind the scenes. He worked with us to make several adjustments to our website and social media . We narrowed our keywords and based on his and the team's expert managing of our digital campaign, we saw immediate increase in several of our keyword rankings across multiple search engines. We look forward to continue to grow our business with their input and partnership . Thank you very much."

Renuka Harracksingh

Sales & Marketing Specialist

Distinctive Solutions Inc.
"We (Weldflow Metal Products Limited-Mississauga)have worked with MacRAE'S Marketing for all our online marketing requirements. MacRAE'S team is highly knowledgeable, professional and works with diligence. We have found that their marketing strategy has helped us generate leads and has given tremendous online exposure to our business. They are experts in the field of Website development, SEO & digital marketing. Keep up the good work team MacRAE'S!!"

Seemi Nauman

Manager

Weldflow Metal Products Limited
"We are very pleased to have MacRAE'S Marketing as our digital marketing partner for over 2 years now. They are professional and always very helpful."

Avik Bhattacharya

Marketing Manager

Ability Fabricators Inc.
"We are very pleased with the ranking of our targeted key products. Web traffic and quote requests coming from web visits have increased. Very thorough explanation and good analysis of our ongoing program."

Michael Runciman

President

Johnston Industrial Plastics
"We are very satisfied with the MacRAE'S SEO and web design team assigned to our business. Our account lead, Sakshi, takes an interest in learning our business and the markets that are important to us. She brings creative solutions to the challenges facing our business, is very responsive to our questions and concerns, and is persistent in getting answers that will enable optimal SEO performance. It shows in the results: We’ve seen improvements to our Google keyword ranking and organic traffic month over month. As a latecomer to digital marketing, it was important to work with an agency that we could grow with and learn from. MacRAE'S has been the right choice for us, and we would recommend them highly."

Marlene Shoucair

Senior Marketing Consultant

Canada Metal
"I have been very happy with how easy it has been to do business with Sakshi from MacRAE'S. She has been very professional and so helpful. We were able to build a visually stunning website and move our position in the rankings up. We have generated leads and things are progressing well! Christine - Kimre"

Christine McAniff

Director of Marketing

Kimre Clean Air
"It is clear that MacRAE'S is good at what they do. They have helped businesses like mine, Mellow Walk, navigate SEO, enhance our content and better connect digitally with customers."

Andrew Violi

VP of Product Development

Mellow Walk Footwear
"Deepak Panda and his team are an absolute pleasure to work with. MacRAE'S has provided us with the knowledge and expertise that has allowed us to expand our web and social media reach, resulting in increased sales. I would highly recommend them."

Michael Grimes

Owner

MGA International Logistics
"MacRAE'S has done a great job with our website and google rankings. I would highly recommend their services it has been a game changer for MGA."

Greg Grimes

Partner

MGA International Logistics
"Great company! I would highly recommend. The value that they can bring to your organization is worth every penny. Deepak and Rob should get special mention as they have made this journey into SEO for my business very easy. Thank you both!"

Jeff Wiseman

Vice President - Sales & Operations

NATS Canada
"Good quality SEO work for my website. Monthly reports on activities comprehensive but a little complex for a non-SEO person to understand."

Franco DiGiovanni

Senior Project Manager

DigiSci Environmental Consulting
"I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRAE'S. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects..."

Gene Vincent

Founder and CEO

Tanksystems
"Very knowledgeable and helpful when it comes to SEO and websites."

Marla McNabb

Administrative Support Manager

A&A Custom Brokers
"MacRAE'S has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms."

Andrew White

President

Comptus
"We are very pleased with the excellent service we have received from MacRAE'S and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making."

Paul Wells

Director, Technical Services

DuraSystems Barriers Inc.
"MacRAE'S has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put into making Pathways digital presence felt."

Parthavi Zaveri - Patel

Marketing Specialist

Pathway Communications Official
"The team at MacRAE'S is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRAE'S enough. And of course the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!"

Demetrois Alafogiannis

President

Canadian Wire Wizards Inc

"MacRAE'S has done an outstanding job developing and designing our new website. I continue to use MacRAE'S today for SEO and highly recommend their services. The entire team is a pleasure to work with."

Regielyn Capobianco

Marketing Coordinator

Roy Turk Industrial Sales
"Absolutely fantastic experience from start to ongoing. Excellent team, phenomenal results. Was able to meet all deadlines and went far over and above than expected! Highly recommend!"

Demetrois Alafogiannis

President

Canadian Wire Wizards Inc
"We have been working with MacRAE'S for a bit over a year now and we are very happy with the results and excited to see how the SEO efforts will continue to increase our visibility and web traffic this year. We are extremely thankful for Sakshi's support throughout this time, she has been very diligent and provides great communication with us and her team involved. If you ever need SEO services, I highly recommend Sakshi and her team! Thank you!"

Joyce Padilla

CMO

Retisoft Inc.
"Very proficient internet marketing. My business has grown dramatically since switching from my previous company. Highly recommended."

Marlon McPherson

Owner

Michaels Global Trading

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Ecommerce SEO Agency

Professional Ecommerce SEO Services

How to win over your audience and outperform competitiors?

Our Ecommerce SEO Services

Keyword Research and Optimization

On-Page SEO

Technical SEO

Content Marketing

Link Building

User Experience Optimization

Why Choose MacRAE’S for Ecommerce SEO Services?

Comprehensive Ecommerce SEO Strategy

Technical SEO for Ecommerce Sites

Revenue-Focused Keyword Targeting

Ongoing Reporting That Tracks Real ROI

Optimized Product & Category Pages

SEO That Scales With Your Growth

Elevate Your Ecommerce Strategy with SEO Expertise from MacRAE’S

Ready to Grow with Smarter Ecommerce SEO?

Case Studies

TCH

Canadian Shade

Comptus

Frequently Asked Questions

Celebrating Our Achievements

Accelerate Growth for Your Company with Our Ecommerce Digital Marketing Services

Book a Free Consultation

What To Expect In The Free Consultation?

What Our Clients Say About Us?

Ecommerce SEO Agency

Partner with a Leading Ecommerce SEO Company

Book Your Free Strategy Session

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