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FAQs
Popular Questions
Frequently Asked Questions
What does AI visibility mean at MacRAE’S?
MacRAE’S defines AI visibility as how clearly AI systems understand, trust, and surface a B2B company during research and evaluation. It’s not just about ranking—it’s about being accurately represented when buyers rely on AI tools to compare and validate suppliers.
How does the MacRAE’S AI Visibility Engine™ help improve AI visibility?
The AI Visibility Engine™ structures content, entities, and signals so AI platforms can confidently interpret what a business does, who it serves, and where it fits. This helps ensure the company appears consistently and correctly across AI-driven search, summaries, and recommendations.
How does MacRAE’S help businesses appear accurately in AI-generated answers?
MacRAE’S structures content and signals so AI systems can correctly interpret capabilities, industries served, and differentiation. This helps prevent oversimplified or incorrect AI summaries that can remove qualified businesses from consideration.
How does MacRAE’S improve visibility beyond Google rankings?
MacRAE’S optimizes presence across search engines, AI platforms, industry directories, and knowledge sources. This ensures visibility holds up when buyers move beyond Google to cross-check information using AI tools and third-party platforms.
How is MacRAE’S approach to AI SEO different from traditional SEO services?
MacRAE’S focuses on how AI systems evaluate and summarize expertise, not just how pages rank. The approach prioritizes clarity, structure, and contextual relevance so AI tools can confidently reference a business during evaluation stages.
What problem does Search Anywhere Optimization (SAO) solve for B2B businesses?
MacRAE’S uses SAO to address a common issue: inconsistent or unclear representation across platforms. SAO aligns messaging, entities, and credibility signals so businesses appear consistently and accurately wherever buyers and AI systems validate suppliers.
Does AI visibility replace SEO?
No. AI visibility builds on SEO. Strong technical SEO and content foundations are required, but additional structure, clarity, and entity reinforcement are needed for AI-driven discovery.
