New Research Reveals Gen AI’s Top Use Cases – Marketing Ranks Surprisingly Low

April 28, 2025

A new study, “The Top-100 Gen AI Use Case” by Marc Zao-Sanders, shows that marketing tasks like ad copy and blog writing rank near the bottom in generative AI usage. Top uses now include therapy, life organization, and finding purpose—highlighting a shift from technical to personal AI applications. Marketing-related activities like generating ideas ranked higher (#6), signaling a focus on brainstorming over content execution. The report urges marketers to study user behavior, enhance emotional connection, and optimize AI for personal plus professional needs. The gap reveals untapped potential for marketers to rethink AI’s role in their workflows.

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