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MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Explore Our Other Services
Browse our full range of services to find the perfect solution for your needs.
Driven by Values, Focused on Your Growth
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Explore Our Other Services
Browse our full range of services to find the perfect solution for your needs.
Driven by Values, Focused on Your Growth
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
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Reach your audience in AI-generated search results—before your competitors do.
Driven by Values, Focused on Your Growth
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Outrank Competitors in AI Search
Reach your audience in AI-generated search results—before your competitors do.
Driven by Values, Focused on Your Growth
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
Outrank Competitors in AI Search
Reach your audience in AI-generated search results—before your competitors do.
Driven by Values, Focused on Your Growth
MacRAE’S founder, Hugh Owen, recognized early the rise of AI and digital acceleration. His vision defines MacRAE’S as a future-ready growth partner.
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Marketing to AI Agents: Study Reveals Shift Toward Machine-Readable Advertising
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- Marketing to AI Agents: Study Reveals Shift Toward Machine-Readable Advertising
Marketing to AI Agents: Study Reveals Shift Toward Machine-Readable Advertising
A groundbreaking study from the University of Applied Sciences Upper Austria reveals that AI agents like GPT-4o, Claude, and Gemini respond best to keyword-rich, text-based ads, not visual designs. The research tested how AI agents booked hotels using various ad formats, finding that banner ads and structured, on-page information (like pricing) had the most influence. GPT-4o emerged as the most decisive and consistent in completing tasks. As users rely more on AI to make decisions, marketers must shift from emotional appeal to clear, machine-readable content—ushering in an era of API-driven, machine-to-machine advertising.
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See all Google ReviewsPosted onTrustindex verifies that the original source of the review is Google. Great company to work withPosted onTrustindex verifies that the original source of the review is Google. We worked with MacRAE’S on our company’s digital marketing with the goal of increasing performance of inbound leads and boosting organic traffic. From day one, the MacRAE’S team was collaborative, knowledgeable, and easy to work with. They partnered with us closely on everything from content creation and SEO strategy to technical improvements, website design, and development. Their team truly took the time to understand our marketing goals and tailor their efforts accordingly. Since working with them, we've seen a clear increase in both traffic and lead performance. It’s refreshing to work with a digital marketing agency that’s not just results-driven but also highly responsive and invested in long-term success. Highly recommend MacRAE’S to any business looking to improve their online presence and generate results!Posted onTrustindex verifies that the original source of the review is Google. Working with MacRAE'S Digital marketing team has been a true pleasure! Their team's expertise and commitment were evident throughout the process of creating our beautiful website, which perfectly reflects our brand.Posted onTrustindex verifies that the original source of the review is Google. The staff is amazing and professional. They take time to understand your businessPosted onTrustindex verifies that the original source of the review is Google. Very knowledgeable and helpful when it comes to SEO and websitesPosted onTrustindex verifies that the original source of the review is Google. MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!Posted onTrustindex verifies that the original source of the review is Google. The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!Posted onTrustindex verifies that the original source of the review is Google. MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.Posted onTrustindex verifies that the original source of the review is Google. We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.Posted onTrustindex verifies that the original source of the review is Google. MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.Google rating score: 4.8 of 5, based on 33 reviews
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