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How agentic browsers will change digital marketing
How agentic browsers will change digital marketing
Oct 20, 2025
The rise of “agentic browsers” — browsers equipped with AI-agents that proactively help users complete tasks — is poised to significantly alter digital marketing. These experiences can shift user behaviour, redefine ad placement and metrics, and require marketers to rethink how they engage with search, assistive and voice-driven contexts. The article outlines how this evolution affects strategy and measurement.
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