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Google Tests Faster Account Setup With Pre-Built Campaigns
Google Tests Faster Account Setup With Pre-Built Campaigns
Jan 28, 2026
Google is testing a faster Google Ads account setup experience using pre-built campaigns. The goal is to reduce friction for new advertisers by automating campaign structure, settings, and initial targeting. While this simplifies onboarding, it may also limit customization and strategic control early on. Experienced advertisers may still prefer manual setup to align campaigns with specific business objectives. The test reflects Google’s broader push toward automation, raising questions about how much control marketers should retain versus delegate to platform-driven optimization.
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