Google tests AI features in Shopping tab

Google is experimenting with adding AI-driven elements to its Shopping tab, aiming to improve product discovery and comparison. Testers reported seeing AI summaries highlighting product features, comparisons, and recommendations directly in search results. This aligns with Google’s broader integration of generative AI into search experiences, making online shopping more intuitive and personalized. The move could provide retailers with more visibility but also increase competition for placement. If rolled out fully, the feature may reshape how consumers interact with product listings, relying less on ads and organic results, and more on AI-curated insights.