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Google Tests Ad Tech Fixes to Address Competition Concerns in EU Markets
Google Tests Ad Tech Fixes to Address Competition Concerns in EU Markets
Google has announced a series of ad tech fixes as part of a market test aimed at addressing competition concerns raised by European regulators. The proposed changes focus on increasing transparency and giving advertisers and publishers more flexibility within Google’s advertising ecosystem. These fixes are part of Google’s response to ongoing regulatory scrutiny surrounding its dominance in digital advertising. The company says the market test will gather feedback from industry stakeholders before any permanent changes are implemented. The outcome could influence how ad auctions, data access, and measurement tools function across EU markets. This development highlights the growing impact of regulation on global ad tech operations and signals potential shifts in how large platforms operate within Europe.
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