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Google Shopping Ads Begin Displaying Merchant Location Labels
Google Shopping Ads Begin Displaying Merchant Location Labels
Google has introduced merchant location labels in Shopping ads, providing users with clearer information about where sellers are based. The labels appear directly within ads, helping shoppers make more informed purchasing decisions, particularly for local or regional preferences. For merchants, the update adds transparency and may help build trust with potential customers. The change also supports Google’s broader push toward contextual and informative ad experiences. Location labels may influence click-through rates, especially for businesses competing on proximity or regional relevance. As Shopping ads continue to evolve, Google is placing greater emphasis on clarity and user confidence at the point of discovery.
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