Google Says SEO Changes Are Fine If They Help Users

July 5, 2025

Google clarified that it’s perfectly acceptable to make changes to a website for SEO purposes—provided those changes genuinely benefit users. Updating metadata, improving internal linking, and optimizing for core web vitals are all legitimate practices when done with user experience in mind. However, manipulative tactics like keyword stuffing, cloaking, or creating thin content are discouraged. Google's stance remains clear: improvements aligned with their quality guidelines and that enhance user satisfaction are encouraged. This clarification helps webmasters differentiate between ethical SEO and exploitative shortcuts that could result in ranking penalties over time.

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Sylvie Berube

2023-11-02

The staff is amazing and professional. They take time to understand your business

Marla McNabb

2023-11-01

Very knowledgeable and helpful when it comes to SEO and websites

shelly small

2023-01-23

MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!

Demetrois Alafogiannis

2022-07-22

The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!

Pathway Communications Official

2022-02-04

MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.

DuraSystems Barriers Inc.

2021-06-21

We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.

lou alexiou

2021-06-18

MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.

Andrew White

2021-06-04

MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.

Gene Vincent

2021-06-02

I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...

Robert Dunford

2021-05-03

If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.