Google Merchant Center adds video verification for suspensions

Google Merchant Center is implementing video verification as part of its merchant suspension review process. Sellers facing account suspension may be asked to provide a live video call or recording to verify business legitimacy, physical location, or inventory. This step builds on Google’s increased focus on trust and authenticity in e-commerce, aiming to combat fraudulent sellers. While the update adds more compliance steps for merchants, it could improve marketplace integrity. Retailers are encouraged to prepare for stricter verification standards to ensure continued eligibility and avoid disruptions in their product listings.