Google Downplays GEO, But AI SERP Quality Remains a Concern

A recent discussion highlights how Google has downplayed the importance of Generative Engine Optimization (GEO), even as concerns grow around declining AI-powered search result quality. While Google suggests traditional SEO fundamentals still matter most, marketers continue to see inconsistent AI summaries, weak sourcing, and “garbage” results in some SERPs. The article stresses that poor AI output undermines trust and usability, regardless of GEO’s official status. For SEO professionals, the takeaway is clear: focus on authoritative content, clean site structure, and strong signals that help both humans and AI systems interpret relevance accurately.