Google Defends Parasite SEO Crackdown As EU Opens Investigation - MacRAE'S

Google Defends Parasite SEO Crackdown As EU Opens Investigation

Google defends its site reputation abuse crackdown as EU reviews whether the policy harms publishers under DMA rules.

Google Defends Parasite SEO Crackdown As EU Opens Investigation

Nov 10, 2025

Google is defending its enforcement of its “site reputation abuse” policy—targeting what’s often called parasite SEO—after the European Commission opened an investigation under the Digital Markets Act into whether the policy unfairly disadvantages legitimate publishers. Google maintains the crackdown is necessary to safeguard users from manipulative content. Critics argue the rule may reduce competition or hamper certain business models in publishing and SEO.

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