Google Announces AI Mode Checkout Protocol And Business Agent

Google has unveiled an AI Mode checkout protocol alongside a new business agent designed to automate purchasing tasks. The system allows AI to assist users with product selection, checkout, and follow-up actions. While positioned as a convenience feature, it raises questions about attribution, merchant visibility, and data ownership. Brands may see fewer direct interactions with customers as AI intermediaries take a larger role. The update highlights how AI is reshaping the commerce funnel, making structured data, accurate product feeds, and trusted brand signals more important than ever.