Google Ads Pushes Richer Conversion Imports

Google encourages advertisers to enhance their conversion imports by including more context-rich data—such as hashed emails, phone numbers, session attributes, gbraid/wbraid parameters, order IDs, environments, and consent fields. These richer signals help Google’s AI models improve attribution accuracy and conversion modeling, especially as traditional tracking identifiers fade. Advertisers are urged to modernize their data pipelines with the latest Ads API (v20+) to maintain performance tracking and optimization