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Google Ads Journey Aware Bidding Coming In 2026
Google Ads Journey Aware Bidding Coming In 2026
Nov 11, 2025
Google is reportedly planning a new bidding strategy called “Journey Aware Bidding” in 2026 for its Ads platform, which aims to optimise across full customer journeys rather than just individual conversion events. The move signals a shift toward more sophisticated, holistic performance optimisation—especially for campaigns with complex funnels. Advertisers may need enhanced tracking and data capabilities to leverage this innovation effectively.
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