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Boost in Local Search Rankings for Country Code Domains Confirmed by Google
Boost in Local Search Rankings for Country Code Domains Confirmed by Google
Aug 02, 2024
Google’s Gary Illyes recently confirmed that websites using country code top-level domains (ccTLDs) like .de or .kr can experience a ranking boost in local search results. This advantage comes from Google’s preference for local content, making it beneficial for businesses targeting specific regions. However, Illyes noted that matching the site’s content language with user queries has an even greater impact on ranking. This insight is crucial for digital marketing companies, aiming to optimize their international SEO strategies.
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