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AI Visibility Engine
AI-Driven Visibility Across the Platforms Buyers Trust Most
Industrial B2B buying behavior has changed.
Buyers no longer rely on a single Google search to find suppliers. Instead, research now occurs across multiple platforms simultaneously. Decision-makers ask questions in AI tools like ChatGPT, Perplexity, and Gemini, validate suppliers on LinkedIn, review companies through industry directories, and use Google to compare technical details, locations, and capabilities.
MacRAE’S Search Anywhere Optimization (SAO) is built for this new reality.
Powered by the AI Visibility Engine, Search Anywhere Optimization ensures industrial companies are discoverable, clearly understood, and trusted wherever buyers search—and that this visibility leads to qualified inbound opportunities.
What Is Search Anywhere Optimization (SAO)?
Search Anywhere Optimization is a modern visibility strategy designed around how buyers actually search today.
Instead of focusing on a single channel, SAO ensures consistent visibility across:
- Search engines such as Google
- AI-driven research tools like ChatGPT, Perplexity, and Gemini
- LinkedIn, where B2B validation and credibility checks happen
- Industry directories and trusted data platforms
Buyers move fluidly between these platforms. Search Anywhere Optimization ensures that your company remains visible, accurate, and credible at every step of that journey.
How SAO Is Delivered Through the AI Visibility Engine?
Search Anywhere Optimization is delivered through the AI Visibility Engine, which standardizes business information and positioning signals across platforms so buyers encounter the same entity, capabilities, and credibility indicators throughout research.
This strategy is delivered through the AI Visibility Engine, which integrates three essential components:
- SEO (Search Engine Optimization)
- GEO (Generative Engine Optimization)
- Conversion Optimization
Together, these components form a single, connected SAO system.
Traditional SEO vs Search Anywhere Optimization
Traditional SEO is still important, but on its own, it no longer reflects modern buyer behavior.
| Aspect | Traditional SEO | Search Anywhere Optimization (SAO) |
|---|---|---|
| Primary Objective | Rank in Google | Be discoverable across all research platforms |
| Platforms Covered | Search engines | Google, AI platforms, LinkedIn, industry directories |
| Buyer Behavior | Keyword-based searches | Question-based, multi-platform research |
| Role of AI | Limited | Central to discovery and recommendations |
| Authority Signals | Backlinks and domain strength | Entities, consistency, citations, and trust |
| Social Visibility | Often broad or optional | LinkedIn-only, B2B focused |
| Conversion Strategy | Separate from SEO | Embedded into the visibility strategy |
| Success Measurement | Traffic and rankings | Qualified visibility and lead quality |
Traditional SEO answers:
“Can someone find the website?”
Search Anywhere Optimization answers:
“Is the company being discovered, trusted, and chosen—anywhere buyers search?”
SEO remains essential, but it now operates as one part of a larger system.
The AI Visibility Engine: The System Behind SAO
SEO, GEO, and Conversions are not standalone services. They are interdependent components
of the AI Visibility Engine, each strengthening the others.
How the AI Visibility Engine Functions as a System
Within the AI Visibility Engine, SEO provides authoritative crawlable sources, GEO enables accurate AI interpretation and referencing, and conversion optimization (website design, UX, and CRO) turns cross-platform visibility into qualified inbound opportunities.
Component 1: SEO – The Foundation of Search Anywhere Optimization
Search Engine Optimization remains the foundation of digital visibility, especially in industrial B2B markets.
However, industrial SEO must support complex research journeys, not just rankings.
How Industrial SEO Works Today
Effective SEO for SAO supports:
- Technical and specification-based searches
- Industry-specific terminology and applications
- Geographic and regional supplier discovery
- Trust evaluation by procurement teams
Generic SEO strategies often attract traffic that never converts.
SEO Within Search Anywhere Optimization (SAO)
MacRAE’S SEO approach is designed to support both search engines and AI platforms, ensuring content is structured, authoritative, and easy to interpret.
SEO optimization includes:
- High-intent, procurement-focused keyword research
- Technical SEO for clean crawling and indexing
- Structured content for clarity and depth
- Industry directory and citation optimization
- Geographic and sector-based visibility
SEO establishes the authority layer that AI platforms rely on when recommending suppliers. Read More
Component 2: GEO – Generative Engine Optimization for AI Search
Generative Engine Optimization (GEO) ensures visibility inside AI-powered research tools.
Buyers increasingly ask AI platforms direct questions about suppliers, capabilities, and industries. These tools influence vendor shortlists well before a website visit.
Why GEO Is Essential for SAO
AI platforms:
- Do not rely on rankings alone
- Pull information from trusted entities
- Prefer structured and consistent data
- Recommend companies they clearly understand
Without GEO, companies may rank well in Google but remain invisible in AI-driven research.
How GEO Works Within the AI Visibility Engine
MacRAE’S GEO strategy structures digital presence so AI platforms can accurately interpret and reference your company.
GEO optimization includes:
- Entity-level optimization for AI recognition
- AI-readable content structuring
- Consistency across the website, LinkedIn, and directories
- Industry authority reinforcement
- Monitoring AI-generated brand visibility
How GEO Improves AI Interpretation and Recommendations
GEO within the AI Visibility Engine improves how AI platforms such as ChatGPT, Perplexity, and Gemini interpret a company’s services, industries, and credibility signals, increasing the likelihood of accurate inclusion in AI-generated comparisons and recommendations.
GEO shifts visibility from ‘found’ to ‘recommended’ Read More
Component 3: Conversions – Website Design, UX, and CRO That Turn Visibility Into Opportunities
Visibility alone does not drive growth. Conversion optimization ensures Search Anywhere visibility results in qualified inbound opportunities.
Industrial buyers arrive informed and comparison-ready. They require clarity, credibility, and a clear next step.
Why Industrial Conversions Are Different
Industrial conversion strategies must address:
- Engineers evaluating technical fit
- Procurement teams assessing risk
- Executives validating credibility
Consumer-focused conversion tactics do not align with long B2B sales cycles.
Conversion Optimization Within SAO
MacRAE’S conversion strategies are designed specifically for industrial environments, focusing on website design, UX, and CRO that support evaluation and decision-making.
Conversion optimization includes:
- Industrial-focused website design that presents capabilities, industries, and applications clearly
- UX improvements that help buyers find technical information quickly and validate credibility without friction
- CRO (conversion rate optimization) that aligns CTAs, forms, and contact paths with long procurement cycles
- Trust signals such as certifications, case examples, and proof points
- Role-specific calls-to-action for engineers, procurement, and executives
Conversions complete the Search Anywhere Optimization system by turning multi-platform visibility into measurable engagement. Read More
How Search Anywhere Optimization Works as a System
Each component reinforces the others:
- SEO establishes authority
- GEO expands AI-driven discovery
- Conversions turn visibility into pipeline
Together, they form the AI Visibility Engine, enabling consistent visibility across every platform buyers use.
Search Anywhere Optimization is not a campaign. It is a long-term visibility infrastructure.
Why MacRAE’S Search Anywhere Optimization Is Different
Most agencies focus on one platform at a time.
MacRAE’S builds connected visibility systems validated across:
- Google, Bing, etc.
- AI platforms such as ChatGPT and Perplexity
- LinkedIn (the only social platform included)
- Trusted industry directories
Every strategy is tested internally through Scott’s Directories and the Canadian Trade Index before implementation.
Who Search Anywhere Optimization Is Built For
Search Anywhere Optimization is designed for industrial B2B companies that:
- Sell complex or technical solutions
- Operate in long procurement cycles
- Require authority and credibility
- Compete in specialized or crowded markets
Typical revenue range: $2M–$50M annually.
Compete Anywhere Buyers Search
AI-driven research already shapes procurement decisions.
Search Anywhere Optimization, powered by the AI Visibility Engine, ensures industrial companies remain visible, trusted, and competitive—wherever buyers begin their research.
A strategy session provides:
- Visibility gap analysis
- AI discovery assessment
- Platform-specific recommendations
Build Visibility Wherever Buyers Search
Search behavior has fundamentally changed. Industrial buyers now research suppliers across search engines, AI platforms, LinkedIn, and trusted industry sources—often long before direct contact begins.
MacRAE’S Search Anywhere Optimization brings structure, clarity, and consistency to this fragmented discovery process. Powered by the AI Visibility Engine, it connects SEO, GEO, and conversion optimization into a single system designed for modern B2B research behavior and long procurement cycles.
For industrial companies competing in crowded or highly technical markets, visibility is no longer about ranking in one place. It is about being discoverable, credible, and actionable anywhere buyers search.
Book a strategy session with MacRAE’S to evaluate current visibility gaps, understand how AI-driven research is already influencing buying decisions, and build a Search Anywhere Optimization strategy that supports sustainable, qualified growth.
Frequently Asked Questions
What is Search Anywhere Optimization?
Search Anywhere Optimization ensures visibility across search engines, AI platforms, LinkedIn, and industry directories.
How is SAO different from SEO?
SEO focuses on rankings. SAO focuses on discovery, AI recommendations, and conversions across platforms.
What is GEO in Search Anywhere Optimization?
GEO optimizes a company’s digital presence so AI platforms can accurately understand and recommend it.
Which AI platforms are targeted?
ChatGPT, Perplexity, Gemini, Claude, and similar LLM-based tools.
Why is LinkedIn the only social platform included?
LinkedIn is where B2B buyers validate suppliers and credibility.
How long does it take to see results?
Initial visibility improvements typically occur within 3–6 months.
Is SAO suitable for smaller industrial companies?
Yes, especially those competing against larger, digitally advanced firms.
How does the AI Visibility Engine support SAO?
It connects SEO, GEO, and conversions into one integrated system.
Can each component link to a separate service page?
Yes. This page is designed as the central hub for SEO, GEO, and Conversion services.
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