How to Leverage SEO Practices for Your Dental Office

Dental Office SEO Practices SEO services

April 22, 2021 SEO

Dental offices often rely on traditional advertising to bring in new patients. They promote themselves via newspaper ads, billboards, and even ads on local television or radio. However, more and more people are now turning to the internet to find a new dentist. They want to read reviews from other patients and learn about the staff. If you haven’t worked with a marketing agency that understands SEO for dental office websites, you may find that your website isn’t bringing in the traffic you would like. Here are a few ways you can leverage SEO practices to increase traffic.

Incorporate Local Terms and Phrases

Your dental office offers a service to your clients that requires them to come to you, so your customer base needs to be within easy travel distance to your office. This means it doesn’t do you any good to bring in traffic from other cities, states, or countries. You need local users to visit your website, which means you need to optimize it for your location. Local SEO is a vital part of digital marketing for dentists. It includes using your city and state in keywords as well as specific neighborhoods, districts, or even street names, depending on your location. By doing so, you’ll rank much higher in searches for “dentist in (your location).”

Add Content to Your Site

Your website can do more than just list the services you offer and who is on your team. You can add content such as a blog or a news page. Here, you can provide information to your clients about particular procedures or conditions, give them tips for maintaining their oral health, and more. This is also a way of incorporating various keywords without crowding your main webpages with them. A WordPress website development company will be able to help you create a blog and teach you how to easily update it so you can continue to share new information with your clients.

Make Use of Google My Business

Google is the most popular search engine, and the company has a number of tools your dental office should be using to rank higher in searches. One such tool is called Google My Business. Here, you can list your business name, address, contact information, logo, photos, and much more. This listing will then appear when someone does a search for a dentist in your location. It also helps with mobile searches because users can tap your address and immediately get directions to your location.

These are just a few ways of leveraging SEO to improve your client base. If you’re in need of help with SEO, your website, or digital marketing in general, MacRAE’S is here for you. Our team has years of experience assisting dental offices grow their business online. Contact us today to learn more.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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