Discover the Best PPC Campaign Strategies from a Top Pay-Per-Click Advertising Agency

May 18, 2017 PPC Management

If you are eager to learn how to create a successful PPC campaign, you will be interested to hear what a top pay-per-click advertising agency has to say. For increased traffic and conversions, it is imperative to use the right PPC advertising service. Fortunately, you have several helpful tools at your disposal, including Google pay-per-click marketing. However, for advanced assistance, you can select one of the most outstanding pay-per-click management companies.

Structure Counts

Proper structure is critical when building a strong PPC campaign. As part of this, you have to focus on the right keywords. With a well-structured campaign, you will notice a significant jump in traffic, which gives you more opportunities to convert prospects. Five elements are found in successful PPC campaigns: ad groups, ad campaigns, ad text, landing pages, and keywords.

Keywords That Perform

When choosing keywords, you need to select those with high performance rates. When using a professional PPC advertising service, an expert will help you identify which keywords are the most critical, something accomplished by watching both the click-through rate and the number of conversions.

Stay Clear of Negative Keywords

For a successful PPC campaign, you need to build a list of negative keywords, which comes from monitoring people to see what keywords they use when conducting a search to find your ads. Not only will this improve results, it will save you money.

Ad Text and Ad Optimization

Several SEO strategies are essential for a strong PPC campaign, but optimized ad text and ads are among the most critical. With optimization, you have the assurance needed that your ads are relevant and engaging in connection with the keywords used. Without proper optimization, your click-through rate suffers. As a result, traffic to your site declines, as does your chances for conversion. To stay on top of this, regularly test and modify your ad copy as needed.

Performance Analysis

Be sure to conduct a performance analysis before you decide to pause any keywords. Make sure you allow the keywords to run long enough so that you get accurate information. If a particular keyword underperforms, an investigation will help uncover why. Often, the fix is easy, whereas in some instances, pausing a keyword is the right option.

At MacRAE’s Marketing, we offer help building successful PPC campaigns. For a full list of our SEO services, please visit our website, or you can call us to speak with a team expert.