5 Tips to Get the Most Out of a Pay Per Click Campaign in Toronto

May 26, 2017 PPC Management

If you are interested in a pay per click campaign in Toronto for your online business but are not sure what to do or who to turn to, it is important to identify a reputable PPC agency in Toronto. The agency you hire should offer years of experience and expertise in providing a host of SEO solutions, including pay per click. Not only will you have support in getting your campaign started, but you’ll also get excellent guidance and ongoing management for maintaining long-term success.

The bottom line is that the right professional will get your campaign started but also provide excellent PPC campaign management in Toronto. Quickly, you will begin to see a marked increase in the volume of traffic to your site, greater online brand visibility, and a higher number of conversions that lead to more online sales and enhanced profits.

  1. Proper Campaign Structure – With the assistance of a top PPC agency in Toronto, you never have to worry about the structure of your campaign, which is often glossed over. However, your campaign structure is critical to help people visualize your message. Included in the structure are one or several ad groups, appropriate keywords, images or text, and a landing page.
  2. Ad Extensions – Also, the professional who you hire will utilize ad extensions, which increase the ad size, site ranking, and click-through rate. Instead of an abundance of information, these extensions provide snippets of text to your ad, making them powerful.
  3. Strategic Remarketing – Strategic remarketing is an important aspect of PPC campaign management in Toronto. When it is customer-centered and designed to meet customers where they are in their journey, remarketing increases the bids on ads, which lead to more conversions.
  4. Comprehensive Keyword Search – Researching appropriate keywords is also critical to your campaign. Instead of wasting money on HEAD keywords, which have a lower conversation rate compared to long tail keywords, the expert targets those relevant to your site and its content.
  5. Landing Page – One of the costliest of all mistakes of a PPC campaign involves driving traffic to a homepage with a ton of information about your business. Instead, you will achieve better results by directing prospects to a specific landing page.

For help with your PPC campaign, we would love the opportunity to assist. At MacRAE Marketing, we have both the experience and expertise required to develop a strategy that gets incredible results. Visit our website or contact us by phone to get started today.

Sylvie Berube
Sylvie Berube
2023-11-02
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Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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