Stay Competitive in 2021 with These SEO Tips

B2B SEO services Digital Marketing Services SEO Agency

April 10, 2021 SEO

Every year brings new trends to marketing, and 2021 is no exception. The marketing experts at your B2B SEO agency have likely already incorporated some or all of these upcoming trends into their plans for the year. Let’s take a look at five SEO tips you can use to keep up with these trends and remain competitive.

Content Marketing is Key

Content is king, as the saying goes, and that’s going to continue to be important. What are people looking for this year? One popular trend is that short videos that focus on sharing information have become much more popular. Webinars and podcasts, too, have become more popular in the last year thanks, in part, to the global pandemic that prevented classes, conferences, and other in-person meetings. Look to add these types of content to your marketing strategy to remain competitive.

Online Content Overall Has Become More Valuable

Thanks to the global COVID-19 pandemic, digital content has become vital to many companies. While many industries and businesses shrunk, B2B SEO services have grown over the past year. With online shopping, instruction, and even entire companies now shifting to a temporary or even permanent work-from-home model, online content has become more vital than ever.

Build Relationships with Customers

Thanks to social media, the relationship between a business and its customers has changed. This relationship will continue to be important in 2021, so you want to make certain you focus on engaging customers. This also helps with customer retention, an area that many businesses have difficulty with. By forming a strong relationship with your customer base, you’ll find that they continue to purchase your products or use your services more often.

Automate Your Marketing

One area that SEO services for small businesses has expanded upon in recent years is automation. New tools allow marketing experts to do more work in less time and with fewer resources. You’ll want to continue to make use of this automation and the closely related AI software that will help you grow your customer base without putting in hours of work. If you haven’t embraced automation and AI yet, now is the time to do so.

Focus Your Marketing

One new trend that is becoming more and more important is account-based marketing. This type of marketing focuses on several key accounts, allowing you to personalize and customize your marketing to the customer. This, in turn, typically results in increased conversion rates. If you want to keep up with the latest in marketing techniques, you’ll need to incorporate account-based marketing into your strategy.

These are just five tips to keep you competitive in 2021. Marketing is an ever-evolving industry, and you have to evolve with it or risk losing customers. Here at MacRAE’S, our team is constantly learning new marketing techniques and incorporating them into our customers’ marketing plans. Contact us today to talk about what a partnership with MacRAE’S could mean for you.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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