Stay Competitive in 2021 with These SEO Tips
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Every year brings new trends to marketing, and 2021 is no exception. The marketing experts at your B2B SEO agency have likely already incorporated some or all of these upcoming trends into their plans for the year. Let’s take a look at five SEO tips you can use to keep up with these trends and remain competitive.
Content Marketing is Key
Content is king, as the saying goes, and that’s going to continue to be important. What are people looking for this year? One popular trend is that short videos that focus on sharing information have become much more popular. Webinars and podcasts, too, have become more popular in the last year thanks, in part, to the global pandemic that prevented classes, conferences, and other in-person meetings. Look to add these types of content to your marketing strategy to remain competitive.
Online Content Overall Has Become More Valuable
Thanks to the global COVID-19 pandemic, digital content has become vital to many companies. While many industries and businesses shrunk, B2B SEO services have grown over the past year. With online shopping, instruction, and even entire companies now shifting to a temporary or even permanent work-from-home model, online content has become more vital than ever.
Build Relationships with Customers
Thanks to social media, the relationship between a business and its customers has changed. This relationship will continue to be important in 2021, so you want to make certain you focus on engaging customers. This also helps with customer retention, an area that many businesses have difficulty with. By forming a strong relationship with your customer base, you’ll find that they continue to purchase your products or use your services more often.
Automate Your Marketing
One area that SEO services for small businesses has expanded upon in recent years is automation. New tools allow marketing experts to do more work in less time and with fewer resources. You’ll want to continue to make use of this automation and the closely related AI software that will help you grow your customer base without putting in hours of work. If you haven’t embraced automation and AI yet, now is the time to do so.
Focus Your Marketing
One new trend that is becoming more and more important is account-based marketing. This type of marketing focuses on several key accounts, allowing you to personalize and customize your marketing to the customer. This, in turn, typically results in increased conversion rates. If you want to keep up with the latest in marketing techniques, you’ll need to incorporate account-based marketing into your strategy.
These are just five tips to keep you competitive in 2021. Marketing is an ever-evolving industry, and you have to evolve with it or risk losing customers. Here at MacRAE’S, our team is constantly learning new marketing techniques and incorporating them into our customers’ marketing plans. Contact us today to talk about what a partnership with MacRAE’S could mean for you.