Generative AI Is Changing How People Find Information. We Make Sure Your Brand Isn’t Just Another Link, but a Trusted Source in Every Ai Summary and Response.
Generative engine optimization is quickly becoming a critical strategy for businesses that want to stay visible in today’s AI-powered search environment. Unlike traditional SEO, which relies heavily on keyword rankings and backlinks, this new approach focuses on optimizing content for generative AI tools that produce complete, summarized answers within the search interface.
Search platforms like Google’s AI Overviews and Perplexity AI now deliver detailed responses by synthesizing information from multiple sources. For businesses, this shift means it’s no longer enough to rank high on a page—you need to appear within the answer itself. Generative engine optimization helps structure and position your content to meet that requirement.
At MacRAE’S, we recognize how important this evolution is for businesses across North America. Our digital marketing strategies now include optimizing for AI-driven responses, ensuring that our clients—from large corporations to growing SMEs—remain visible in these advanced search formats.
The key difference lies in how content is interpreted and surfaced. Traditional SEO targets human readers and search engine crawlers looking for matching keywords, internal links, and meta tags. Generative engine optimization, however, focuses on context, relevance, and intent.
Generative AI engines rely on natural language processing and machine learning. They assess whether content effectively answers user questions and whether it fits into an AI-generated summary. As a result, content must be clear, structured, and genuinely helpful.
MacRAE’S leverages this understanding to create high-value content that performs well both in traditional results and AI-generated outputs. Our content is designed to answer real user questions while maintaining clarity and authority—two essential elements for appearing in generative engine responses.
As an established digital marketing agency serving Canada and the U.S., MacRAE’S is at the forefront of generative engine optimization. We provide businesses with tailored strategies that align content with AI search behavior. By combining strong technical SEO with audience-first content, we help clients secure visibility in both conventional search results and AI-generated answers.
Our team ensures your content doesn’t just get indexed—it gets included in the answer. That’s the new standard of digital performance, and we’re here to help you meet it.
At MacRAE'S, we specialize in generative engine optimization services that help your business stand out where it matters most. Let us guide you through the complexities of AI search to boost your visibility and connect with your ideal audience. Start transforming your digital strategy with proven expertise and data-driven insights.
Get StartedWhile SEO optimizes for search engine rankings and click-through rates, GEO focuses on getting your content featured in AI-generated responses. GEO considers how AI models interpret, synthesize, and cite information, requiring strategies that make content more "AI-friendly" and authoritative for generative responses.
Our GEO services include content optimization for AI visibility, structured data implementation, authority building strategies, citation optimization, AI-friendly content creation, competitive GEO analysis, and performance tracking across multiple AI platforms.
We focus on creating comprehensive, authoritative content with clear structure, relevant citations, factual accuracy, and proper schema markup. We also optimize for conversational queries and ensure content answers questions directly and concisely.
GEO results typically begin showing within 2-4 months, as AI models need time to crawl and incorporate updated content. However, timeline varies based on content quality, domain authority, and competition in your industry.
We track AI citation frequency, brand mentions in AI responses, query coverage analysis, content visibility across different AI platforms, and overall digital authority metrics. We provide detailed reporting on how often your content appears in AI-generated answers.
Absolutely. GEO complements traditional SEO by creating content that performs well in both traditional search results and AI responses. Many optimization techniques benefit both channels simultaneously.
Book a Free Consultation
Contact us to explore how we can help your business grow.
