From Google to ChatGPT, LinkedIn to industry directories — be visible exactly where decision-makers are looking for solutions.
Your industrial prospects aren’t just using Google anymore. They’re asking ChatGPT for supplier recommendations, researching vendors through Perplexity, and finding solutions through LinkedIn and AI-powered platforms. While your competitors chase outdated marketing tactics, smart industrial companies are capturing market share by being visible everywhere their buyers look.
Your prospects have evolved. Your marketing strategy hasn’t.
Today’s industrial buyers:
Yet most industrial companies are still stuck with:
We’ve successfully implemented our system across virtually every industrial vertical:
Manufacturing & Equipment: Custom manufacturing, automation equipment, production machinery, quality control systems, packaging equipment, industrial tools
Distribution & Supply Chain: Equipment distribution, parts supply, logistics services, warehousing solutions, inventory management systems
Commercial & Industrial Services: Maintenance services, industrial cleaning, facility management, consulting, engineering, compliance services
Construction & Infrastructure: Commercial construction, heavy equipment, building materials, safety equipment, project management, specialized contractors
We Dominate Every Research Platform (Not Just Google)
While your competitors focus on traditional SEO, we ensure you appear when decision-makers use AI tools, search LinkedIn, or research through industry publications and directories.
We Specialize in Industrial B2B
Our strategies are designed specifically for complex industrial sales cycles, technical products, and procurement-based decision-making processes.
We Test Everything First (No Guesswork)
Through Scott’s Directories and Canadian Trade Index, we test every strategy internally before recommending it to clients, ensuring proven results.
This system works specifically for small to mid-sized industrial B2B companies generating $2M to $50M annually who have:
When you work with us, you’ll:
We’re so confident in our system that we guarantee a minimum 2x lead growth within 6 months. If you’re not completely satisfied in the first 90 days, we’ll work the next 2 months for free.
We don’t just redesign your website and hope for the best. We build this system in 2 strategic phases using strategies we’ve tested on our own industrial platforms first.
We rebuild your digital presence specifically for how modern industrial buyers research and evaluate suppliers.
Modern Industrial Web Design & Conversion
AI Research Platform Optimization
Search Engine & Search Anywhere Foundation
We scale your visibility and implement advanced systems that turn digital presence into qualified industrial leads.
Advanced AI & Content Strategy
Industrial Lead Generation Systems
Performance Optimization & Scaling
Traditional Industrial Marketing Focuses On:
Our AI Visibility Engine™ Delivers:
Phase 1: Modernization — Complete digital infrastructure transformation with modern web design, AI platform optimization, and comprehensive search visibility.
Phase 2: Acceleration — Advanced lead generation systems, thought leadership development, and ongoing optimization for sustained industrial growth.
That’s it. One modernization phase. One acceleration system. Implement strategically. Generate predictably.
The industrial companies that will dominate the next decade understand this critical truth:
Digital sophistication is no longer optional for B2B industrial companies. Your prospects expect modern websites, comprehensive online information, and visibility across all research platforms.
The old approach of relying on traditional relationships and basic websites won’t compete with companies using comprehensive AI visibility and modern digital strategies.
You Need Systems That:
The industrial companies that modernize their digital presence now will capture disproportionate market share as AI and digital research become the standard for B2B procurement.
Ready to explore how the AI Visibility Engine™ can transform your industrial business?
Book a strategy session with our team. We'll audit your current digital presence, identify your biggest modernization gaps, and create a custom plan for competing effectively in the modern industrial marketplace.
No pressure. No generic pitch. Just specific insights about your digital competitiveness and lead generation potential.
The future of industrial competition is here. Will you lead it or be left behind?
It is built specifically for small to mid-sized industrial B2B companies (typically $2 $2M–$50M in revenue) with complex products, multi-stakeholder sales cycles, and long procurement processes that require trust, education, and credibility.
The system works in two structured phases:
Clients typically achieve 2–4x more qualified inbound leads within six months. Results also include stronger visibility across AI-driven platforms, improved website conversion rates, and measurable long-term competitive advantage in their sector.
Unlike traditional agencies that focus only on Google SEO, MacRAE’S ensures clients appear across all buyer research platforms. Every strategy is also tested internally on Scott’s Directories and Canadian Trade Index before being implemented, guaranteeing proven effectiveness.
Buyers benefit from streamlined, information-rich digital experiences — including optimized company profiles, AI-readable technical content, faster procurement research, and visibility on platforms they already use to identify and vet suppliers.
It eliminates dependency on outdated SEO, generic websites, wasteful PPC, short-term campaigns, or consumer-oriented marketing approaches that don’t fit B2B procurement cycles.
It has been successfully implemented across diverse industrial verticals such as:
Yes. MacRAE’S has driven measurable growth for clients like Murphy Industrial Products, Canadian Shade, and OctoChem — delivering revenue growth, traffic improvements, and multi-fold gains in lead generation.
Industrial B2B companies can begin by booking a strategy session with MacRAE’S. The team will conduct a full audit of digital presence, reveal the biggest visibility gaps, and design a custom modernization plan tailored for procurement-driven sales cycles.
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