Marketing Your Dental Office More Effectively
While the world of marketing is constantly evolving, it experienced an incredible amount of change because of the pandemic. Innovation is key to survival. In the digital age, increasing your reach and size of your digital footprint is critical to staying relevant and to keep your dental practice growing. There are a variety of methods that can impact digital marketing for dentists.
How to Market a Dentist OfficeIt is important to do research before depleting your marketing budget. It has become more important than ever to utilize digital marketing techniques in order to better reach potential customers. Below are seven methods to better utilize digital marketing for dentists:
- Stop Being Reactionary
- Understand Marketing Styles
- Realistic Expectations About Budget
- Know the Value of New Patients
- Compare You to You
- Test and Adjust
- Marketing is a Team Effort
SEO for Dental OfficesSearch Engine Optimization (SEO) is what brings your dental practice to the top of the search results. There are a number of factors affecting your listing. The biggest impacting factors are listed below:
- Geographic Distance
- Business Prominence
RelevanceTo be considered more relevant than another business in the same sector, your brand needs to be relevant to the keyword term someone is searching. How is this determined? Simple. The search string entered will match information listed in your business profile on Google.
DistanceThis is the distance between the searcher’s geographic location and the business’s location.
ProminenceHow well-known your business is in the local community can mean a lot. This information is gathered through publications, articles, links, and business directories and how often the name of your business appears. This can also raise or lower your local business ranking, depending upon how prominent your branding is.
Ways to Improve SEO
- Build Local Mentions
- Optimize Business Profile Listing on Google
- Get Reviews on Review Sites
- Monitor Business Reviews
- Make Business Website Mobile-Friendly