Marketing Your Dental Office More Effectively

B2B SEO services Dental Websites Digital Marketing Agency

November 13, 2022 SEO
While the world of marketing is constantly evolving, it experienced an incredible amount of change because of the pandemic. Innovation is key to survival. In the digital age, increasing your reach and size of your digital footprint is critical to staying relevant and to keep your dental practice growing. There are a variety of methods that can impact digital marketing for dentists.

How to Market a Dentist Office

It is important to do research before depleting your marketing budget. It has become more important than ever to utilize digital marketing techniques in order to better reach potential customers. Below are seven methods to better utilize digital marketing for dentists:
  1. Stop Being Reactionary
  2. Understand Marketing Styles
  3. Realistic Expectations About Budget
  4. Know the Value of New Patients
  5. Compare You to You
  6. Test and Adjust
  7. Marketing is a Team Effort
Marketing is always a work in progress. Some things work better than others. It is important to be willing to try different methods to determine what is the most impactful to your practice. Return on investment is an important measure to consider and keep in mind. Use surveys from existing and new customers to find out how they heard about your business and what brought them in. This data can prove invaluable as you navigate your marketing efforts. When one type of marketing does not work, don’t be afraid to adjust it and change the methods you use. Only by being patient and resolute, can you hope to find the best marketing tools to best represent your dental practice.

SEO for Dental Offices

Search Engine Optimization (SEO) is what brings your dental practice to the top of the search results. There are a number of factors affecting your listing. The biggest impacting factors are listed below:
  • Geographic Distance
  • Business Prominence
  • Relevance

Relevance

To be considered more relevant than another business in the same sector, your brand needs to be relevant to the keyword term someone is searching. How is this determined? Simple. The search string entered will match information listed in your business profile on Google.

Distance

This is the distance between the searcher’s geographic location and the business’s location.

Prominence

How well-known your business is in the local community can mean a lot. This information is gathered through publications, articles, links, and business directories and how often the name of your business appears. This can also raise or lower your local business ranking, depending upon how prominent your branding is.

Ways to Improve SEO

  • Build Local Mentions
  • Optimize Business Profile Listing on Google
  • Get Reviews on Review Sites
  • Monitor Business Reviews
  • Make Business Website Mobile-Friendly
If you need help to hone your marketing techniques, look no further than MacRAE’S. Reach out today.
Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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