Is Digital Marketing Important for Dentists? Short Answer: Yes!

Dental Office Dental Websites Dentist SEO

December 23, 2020 Digital Marketing

By definition, digital marketing is the practice of using the internet to engage and attract customers. Although that's a bit of an oversimplified statement, this definition underscores the profound importance of digital marketing for dentists. Let's face it, you are not in the business of building a pretty website for your dental practice. Sure, your website should be appealing, but its #1 function should be about attracting interested visitors that convert into paying patients.

A major element to the art of digital marketing deals with SEO (search engine optimization). Done correctly, SEO for dental websites can revolutionize a dental business by boosting credibility, garnering trust, and getting visitors to your website and ultimately in your dentist chair. To prove how important digital marketing is for dental professionals, we provided you with some helpful pointers here that clarify how strategic SEO and marketing is your key to online success.

Helpful Hints About Digital Marketing for Dentists

It may seem obvious, but the top tip for establishing a successful digital marketing plan is identifying your ideal audience. For example, if you specialize in veneers or cosmetic surgery; this is the demographic your website content should focus upon. Utilizing digital marketing can make this task a breeze because it allows you to analyze the most popular posts on your website, social media, and/or blogs. Understanding what content attracts most of your visitors allows you to craft similar content that continues to be engaging and valuable. Additionally, you can tailor marketing content that educates your target audience which will convert them from visitors to patients scheduling appointments!

Another aspect of targeting ideal demographics in your field of dentistry deals with local SEO. Local SEO has become increasingly effective as search engines have improved predictive searches. To explain, search engine queries like "Dentists near me" are highly popular. You can take advantage of these local internet searches to increase traffic to your website as well as gain more patients in your office.

Our digital marketing experts at MacRAE'S have produced excellent results when it comes to SEO for dental websites in Canada. Don't make the common mistake of overlooking the importance of localized search engine optimization. Very often, this SEO technique yields more results than any other strategy in your digital marketing toolbox.

There are many secrets to effective SEO for dental websites. Finding the right methods that work is part of the beauty of implementing a solid digital marketing plan for your dental practice. Digital marketing allows you to view the success of your efforts in real-time results. With the help of a seasoned SEO dental specialist, you can establish initiatives and goals for each of your marketing efforts.

For instance, setting online-based goals directed at specific email campaigns, social marketing agendas, and blog posts will provide you with valuable analytics in real-time. This means you can discern which marketing efforts are working better than others. Getting real-time results can make your marketing campaigns highly flexible, allowing you to tweak campaigns while they are in progress thus boosting wanted results relatively quickly. This is where digital marketing for dentists can motivate website visitors to contact your dental offices to schedule a dental appointment with you asap.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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