YouTube Shorts Ads Gain Comments and Creator Links to Boost Engagement

December 17, 2025

YouTube has introduced new engagement features for Shorts ads, allowing eligible ads to display comments and creator links. This update is designed to make Shorts advertising feel more interactive and aligned with organic Shorts content. Viewers can now engage with ads through comments, potentially increasing discussion and brand visibility. Additionally, creators and advertisers can include direct links to brand websites, offering a clearer path from discovery to action. The move strengthens YouTube Shorts as a performance-driven ad format while maintaining its short-form, native feel. Advertisers must connect their channels through Google Ads or Display & Video 360 to access these features. The update reflects YouTube’s broader strategy to enhance monetization while improving user experience, especially as Shorts continues to compete with other short-form video platforms for advertiser attention and budget.

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2021-06-02

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