The Critical Nature of Search Engine Optimization for Toronto Businesses

April 6, 2017 MacRAE'S 3 min read

Every year, discussions about affordable SEO services intensify. Although you have a good understanding as to the critical nature of search engine optimization for Toronto businesses, you may not fully understand its real value. The fact is that unless you have your website and blogs properly optimized, you will have a difficult time competing in today’s online world.

While some people claim that search engine optimization is dead, the truth is that it is very much alive. Without proper strategies in place, there is a good chance that your online business would fail to thrive. For insight into why your Toronto company needs SEO, consider the following:

Highly Effective – SEO companies in Toronto stay so busy because this marketing strategy works. Along with a host of new and innovative techniques, top SEO professionals still rely on some of the earlier methods. By following Hummingbird, Google’s latest algorithm, and taking advantage of existing strategies, your content will give users an optimal experience.
Long-Lasting Solution – SEO will not stop working anytime soon, if ever. Instead, you will see new practices introduced each year to coordinate with prior techniques. By combining these practices, you have a full spectrum of opportunities. As a prime example, traditional text-based content depends on the quality and relevance of keywords, just as new video, audio, and mobile searches do.
Affordable Solutions – Compared to more conventional marketing methods, including lead purchases, email marketing programs, PPC advertising, and even social media marketing, SEO is more affordable while getting the same, if not better, results. The work performed by top SEO companies in Toronto results in a decent return on investment.
Online Reviews – Up to 90 percent of consumers check online reviews before making a purchase. Unless you have the proper organic SEO strategies in place, people who search online will find your competitors as opposed to you. Therefore, to help your prospects and current customers find you, it is imperative to utilize the right SEO methods.
Mobile and Local Searches – Today, more than 51 percent of all online searches consist of people on mobile devices. In addition, more people now conduct local searches. It is essential to have an SEO expert optimize your site and blog content for mobile and local searches so that you get your fair share of the attention.

Getting Ahead of the Pack

Rather than lag behind the competition, search engine optimization will push you to the front the pack. For innovative solutions from an experienced team, contact MacRAE’S Marketing by phone or through our website.

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Sylvie Berube

2023-11-02

The staff is amazing and professional. They take time to understand your business

Marla McNabb

2023-11-01

Very knowledgeable and helpful when it comes to SEO and websites

shelly small

2023-01-23

MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!

Demetrois Alafogiannis

2022-07-22

The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!

Pathway Communications Official

2022-02-04

MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.

DuraSystems Barriers Inc.

2021-06-21

We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.

lou alexiou

2021-06-18

MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.

Andrew White

2021-06-04

MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.

Gene Vincent

2021-06-02

I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...

Robert Dunford

2021-05-03

If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.