7 Tips to SEO Writing you May Not be Using

Creating outstanding content for your website is one of the best ways of converting potential customers into paying clients. Your text describes your products and services, lets visitors know why they need to work with you, and more. It’s also a key part of your SEO. In fact, writing is one of the main SEO services for small businesses. If your website isn’t bringing in the traffic or converting your visitors into clients, it could be due to the writing. Here are seven tips that will help boost your SEO writing.

Plan Out Your Writing

It’s much more difficult to write well-researched content if you don’t have a plan for it. Know what topics you’ll be writing or what web content is needed so you and your writing team have time to do research. Also make certain you add some time for any necessary revisions.

Don’t Forget the SEO

While you want to write your copy for users, you also need to remember that it needs to incorporate realistic, natural keywords. Add these keywords to your titles and headings where you can, and don’t forget meta-data such as alt text for images and page tags.

Have a Clear Structure

Your blogs, webpages, and other content should follow the same basic format and structure. This makes your website feel cohesive and helps your visitors know exactly where to find the information they’re seeking. Building templates for your pages, blogs, and other content will help you with this consistency.

Do Your Research

When researching for content, make certain you use primary sources that are high quality. This means websites that end with .org, .gov, .edu, or that are published by reputable sources. You should also use multiple sources to confirm your information and have someone fact check if necessary.

Hire an Editor

Another great reason why you may want to engage a B2B SEO Services company is because they offer professional editing. They will make certain your content flows well and contains no grammar errors. Your potential visitors may lose faith in your company if your content is full of errors. Search engines can also determine your site is of low-quality, too.

Create Visuals to Accompany Your Text

While text allows you to incorporate keywords, visuals are often easier for humans to quickly process. Look for opportunities to create visual content from your text. Infographics cannot be seen by search engines, but they can easily be shared on social media and provide information to your customers.

Create Distribution Channels

How will your content be distributed? For webpages, you may not necessarily need to share that content right away. However, for blogs, announcements, and other information, you may want to use a distribution channel to get it out there. Email, social media pages, and press releases can all be useful.

Working with a company that specializes in digital marketing for small business needs may be the best option here. If you’re looking for such a marketing partner, MacRAE’S is here to help. Contact us today to learn how we can help you create and distribute content.