7 Tips to SEO Writing you May Not be Using

B2B Sales SEO Agency SEO for business

February 19, 2021 SEO

Creating outstanding content for your website is one of the best ways of converting potential customers into paying clients. Your text describes your products and services, lets visitors know why they need to work with you, and more. It’s also a key part of your SEO. In fact, writing is one of the main SEO services for small businesses. If your website isn’t bringing in the traffic or converting your visitors into clients, it could be due to the writing. Here are seven tips that will help boost your SEO writing.

Plan Out Your Writing

It’s much more difficult to write well-researched content if you don’t have a plan for it. Know what topics you’ll be writing or what web content is needed so you and your writing team have time to do research. Also make certain you add some time for any necessary revisions.

Don’t Forget the SEO

While you want to write your copy for users, you also need to remember that it needs to incorporate realistic, natural keywords. Add these keywords to your titles and headings where you can, and don’t forget meta-data such as alt text for images and page tags.

Have a Clear Structure

Your blogs, webpages, and other content should follow the same basic format and structure. This makes your website feel cohesive and helps your visitors know exactly where to find the information they’re seeking. Building templates for your pages, blogs, and other content will help you with this consistency.

Do Your Research

When researching for content, make certain you use primary sources that are high quality. This means websites that end with .org, .gov, .edu, or that are published by reputable sources. You should also use multiple sources to confirm your information and have someone fact check if necessary.

Hire an Editor

Another great reason why you may want to engage a B2B SEO Services company is because they offer professional editing. They will make certain your content flows well and contains no grammar errors. Your potential visitors may lose faith in your company if your content is full of errors. Search engines can also determine your site is of low-quality, too.

Create Visuals to Accompany Your Text

While text allows you to incorporate keywords, visuals are often easier for humans to quickly process. Look for opportunities to create visual content from your text. Infographics cannot be seen by search engines, but they can easily be shared on social media and provide information to your customers.

Create Distribution Channels

How will your content be distributed? For webpages, you may not necessarily need to share that content right away. However, for blogs, announcements, and other information, you may want to use a distribution channel to get it out there. Email, social media pages, and press releases can all be useful.

Working with a company that specializes in digital marketing for small business needs may be the best option here. If you’re looking for such a marketing partner, MacRAE’S is here to help. Contact us today to learn how we can help you create and distribute content.

Sylvie Berube
Sylvie Berube
2023-11-02
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Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
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shelly small
2023-01-23
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Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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