What Should Your Web Design Company Be Doing for You?

Development Services WebDesign wordpress

December 8, 2020 Web Design & Development

If you are already relying on a website development company, do you know if they are truly satisfying all the checkboxes to meet the criteria for your ultimate online success? Or, maybe you are thinking about contracting a web design company; how can you be sure they will meet and exceed your needs? These questions should be answered in full before you spend any more time or money to achieve your online goals. With decades of experience and research, our digital solution experts at MacRAE'S have developed highly sophisticated and effective strategies that pass the test to establish effective, engaging websites.

Tips to Avoid Common Mistakes When Outsourcing Web Design Services

For example, we know CMS (content management system) is a crucial factor in optimal website function. A CMS is a system that stores and manages all your content so that it is distributed and displayed to your website visitors in a logical, organized way. A common mistake new website owners make is opt to use a web design company that claims to have the best proprietary CMS available. If you encounter this, consider it a red flag. Web building companies that tout a custom CMS may sound special, but in reality, you are far better off using a widely used, well-supported content management system. Examples of this type of CMS include Drupal, WordPress, or Joomla. WordPress is by far the most common CMS and has the longest history of success as a content platform. Any WordPress development company will tell you that WP's technology has consistently kept up with changes in online technology and is incredibly versatile. What's more, WP is extremely easy to use. Conversely, signing up with a proprietary CMS can be challenging to work with which can severely limit your abilities and online growth.

Another easily avoidable mistake is making sure your web design company has expertise in your wheelhouse. This may seem obvious, but working with a WordPress website development company that specializes in your niche puts you at a great advantage. Many website design services may claim to have crossover experience in your type of business, but it's important to recognize one size does not fit all when it comes to building and designing your website. For example, the approach to creating a dental website is entirely different from constructing an online presence for a custom clothing line. If you really like a web design company but are unsure if they have a grasp of your vision or genre, ask questions.

This brings us to one of the most important aspects of partnering with a website development company. Never hesitate to inquire about the company's credentials, ask to see examples, request client reviews, and feedback. Other questions to ask may include how long the WordPress development company has been in business and what kind of industries they have worked for. Also consider asking what areas of expertise they focus upon and see if this meets your needs. For instance, you may be a great graphic designer, but need help with SEO. If this is the case, you'll want to outsource a web designer that knows how to optimize our content for search engines. Maybe you need help with digital marketing or how to generate sales leads via email campaigns; asking if these areas are included in a digital solution services venue will save you a lot of grief in the future.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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