What Should Your Web Design Company Be Doing for You?

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December 8, 2020 Web Design & Development

If you are already relying on a website development company, do you know if they are truly satisfying all the checkboxes to meet the criteria for your ultimate online success? Or, maybe you are thinking about contracting a web design company; how can you be sure they will meet and exceed your needs? These questions should be answered in full before you spend any more time or money to achieve your online goals. With decades of experience and research, our digital solution experts at MacRAE'S have developed highly sophisticated and effective strategies that pass the test to establish effective, engaging websites.

Tips to Avoid Common Mistakes When Outsourcing Web Design Services

For example, we know CMS (content management system) is a crucial factor in optimal website function. A CMS is a system that stores and manages all your content so that it is distributed and displayed to your website visitors in a logical, organized way. A common mistake new website owners make is opt to use a web design company that claims to have the best proprietary CMS available. If you encounter this, consider it a red flag. Web building companies that tout a custom CMS may sound special, but in reality, you are far better off using a widely used, well-supported content management system. Examples of this type of CMS include Drupal, WordPress, or Joomla. WordPress is by far the most common CMS and has the longest history of success as a content platform. Any WordPress development company will tell you that WP's technology has consistently kept up with changes in online technology and is incredibly versatile. What's more, WP is extremely easy to use. Conversely, signing up with a proprietary CMS can be challenging to work with which can severely limit your abilities and online growth.

Another easily avoidable mistake is making sure your web design company has expertise in your wheelhouse. This may seem obvious, but working with a WordPress website development company that specializes in your niche puts you at a great advantage. Many website design services may claim to have crossover experience in your type of business, but it's important to recognize one size does not fit all when it comes to building and designing your website. For example, the approach to creating a dental website is entirely different from constructing an online presence for a custom clothing line. If you really like a web design company but are unsure if they have a grasp of your vision or genre, ask questions.

This brings us to one of the most important aspects of partnering with a website development company. Never hesitate to inquire about the company's credentials, ask to see examples, request client reviews, and feedback. Other questions to ask may include how long the WordPress development company has been in business and what kind of industries they have worked for. Also consider asking what areas of expertise they focus upon and see if this meets your needs. For instance, you may be a great graphic designer, but need help with SEO. If this is the case, you'll want to outsource a web designer that knows how to optimize our content for search engines. Maybe you need help with digital marketing or how to generate sales leads via email campaigns; asking if these areas are included in a digital solution services venue will save you a lot of grief in the future.